Digital Activation
MIU MIU PARFUMS
Digital Activation – “The Miusicorama"
The Brief:
How to create a unique presence during the holiday season to generate interaction and offer a memorable consumer experience?
Objective:
Design a distinctive consumer activation concept, extending from digital to point-of-sale, to offer an innovative experience that aligns with Miu Miu's vintage universe.
The holiday season is a time to reflect on our most cherished memories… What if every perfume had its unique imprint on time? Our concept, Miusicorama, builds on this idea by assigning a unique soundscape to every olfaction: a perfume corresponds to a musical style, an era, a decade.
Take a journey through time—immerse yourself in the 50s with Eau Bleue to the rhythm of Rock & Roll, relive the Twist with Eau de Parfum, groove to the disco sounds of the 70s with TWIST, or embrace the girly vibes of Eau Rosée while listening to the pop of the 80s.
