ALIVE PARFUM (BOSS)
TV Campaign & 360° Activation

Following the successful launches of BOSS The Scent Le Parfum and Boss Bottled, Coty once again partnered with Dix Sept Paris for its latest launch. A global TV campaign and 360° activation for its new intense fragrance, Alive Parfum.

Dix Sept Paris developed the TV campaign around the creative concept designed by the BOSS brand. This activation was built around the hashtag #BeYourOwnBoss. The agency also handled the digital content strategy, digital brand content, and press assets.

This international campaign is represented by renowned actress Emma Roberts.

These creations can now be seen on TV (20s, 15s, and 6s spots), social media platforms (Facebook, Instagram), and in press outlets.

MANIFESTO

Being one’s own boss is not just an attitude toward the world, but also an attitude toward oneself. It requires energy and persistence to convince yourself that you deserve to be your own boss, that you can manage everything independently, and are fully responsible for your successes and failures.

Thinking this way—and more importantly, acting this way—requires principles of action, mantras, and above all, inner strength and dialogue to help you stay on course.