BOSS THE SCENT MAGNETIC
Campagne TV & Activation 360°
After entrusting the launch of BOSS Bottled Parfum to the agency, BOSS Parfums (Coty) once again selected Dix Sept Paris, following a competitive pitch, for the 360° launch of its new intense fragrance: BOSS The Scent Magnetic.
Dix Sept Paris produced the TV campaign based on the creative concept developed by the BOSS license and built around the hashtag #BeYourOwnBoss, as well as the digital content strategy, digital brand content, and press assets.
This international campaign is fronted by acclaimed actors Jacob Elordi (Euphoria) and Laura Harrier (BlacKkKlansman).
These creations can now be seen on TV (20s, 15s, and 6s films), across the brand’s social media platforms, and in press.
Being one’s own boss is an attitude to the world but mostly an attitude towards oneself. It takes energy and persistence to persuade yourself you deserve to be your own Boss, that you are capable to manage everything on your own and are fully responsible of what happens to you : failure as success.
Think this way but most important act like so requires principles of action, mantras. But mostly, it requires inner strenght and an inner dialogue with yourself that helps you stay the course
CLIENT
COTY