Luxury Communication Agency for SINGAPORe
A LUXURY COMMUNICATION AGENCY BORN IN THE AVANT-GARDE
Dix Sept Paris is a Luxury Communication and Branding Agency in Singapore, supporting visionary brands shaping the future of luxury across Asia and beyond.
Rooted in Parisian creative excellence and inspired by Singapore’s position as one of the world’s most sophisticated financial and cultural capitals, our approach blends international luxury standards with a deep understanding of Singapore’s refined, discreet and experience-driven luxury ecosystem.
Singapore has emerged as one of Asia’s most resilient and influential luxury market driven by high purchasing power, cultural sophistication and a strong appetite for premium brand experiences. According to Mordor Intelligence, Singapore’s luxury goods market is valued at over USD 10.4 billion, with sustained growth projected through the end of the decade
1. SINGAPoRe: strategic luxury & creative hub in asia
Market Insight: The Rise of Luxury in Abu Dhabi
Singapore is widely recognized as a regional gateway for luxury brands in Asia, combining financial stability, cultural openness and an exceptionally affluent population.
The city-state plays a key role as a launchpad for luxury retail and brand experiences, offering a controlled, high-quality environment where global houses test concepts before expanding across Asia. As highlighted by Singapore Business Review, Singapore is increasingly positioned as a strategic testing ground for luxury brands entering the Asian market
With a strong focus on architecture, retail experience and service excellence, Singapore’s luxury ecosystem extends across fashion, beauty, hospitality, wellness and lifestyle, requiring brands to develop clear narratives and distinctive identities.
2. CRAFTING LUXURY BRANDS with purpose and strategic precision
We believe the future of luxury in Singapore lies in meaningful storytelling, where brands articulate vision, values and cultural relevance — beyond aesthetics alone.
Our methodology combines:
- Strategic luxury storytelling aligned with Asian cultural sensitivity
- Brand identity and creative direction rooted in Parisian luxury codes
- Editorial and visual excellence adapted to Singapore’s refined market
- High-end digital and cultural content strategies
- Experience-driven communication reflecting evolving consumer expectations
According to Luxury Insight, Singapore is home to over 240,000 millionaires, making it one of the most concentrated hubs of high-net-worth individuals globally — a key driver of demand for sophisticated luxury brands
3. A Global Luxury Communication Agency for Singapore-Based Brands
With teams in Paris, Singapore, Dubai, Riyadh and New York, Dix Sept Paris operates as a truly international luxury communication agency, supporting brands across continents.
We collaborate with:
- Luxury Houses
- Beauty & wellness brands
- Fashion and lifestyle labels
- Hospitality and real-estate leaders
- Cultural institutions and creative platforms
Our ambition is constant:
to create brand identities and narratives designed to endure, not just to follow trends..
OUR SERVICES
WHERE WE CREATE VALUE
BRANDING
We create strong, coherent, and distinctive brand identities designed to establish themselves durably within their universe. From defining positioning to developing complete brand platforms, we craft visual and verbal narratives that create meaning, assert a vision, and establish true singularity. Each brand becomes a holistic experience, designed to inspire and engage.
360° CONCEPT
We design cross-channel concepts built to live across every touchpoint. Our 360° approach ensures a strong central idea, strategically and creatively deployed across all formats: global campaigns, activations, digital content, retail, and experiential events. Every expression becomes a coherent and immersive extension of the brand universe.
INFLUENCE
We design authentic and relevant influence strategies rooted in the creation of long-term relationships between brands and their communities. Whether working with ambassadors, talents, or opinion leaders, we select and support voices aligned with the project’s values to strengthen credibility, amplify reach, and generate cultural impact.
PRODUCTION
(TVC & DIGITAL)
We oversee the full production and post-production of content, from TV commercials to the most innovative and engaging digital formats. Working with our network of creative talents, we ensure precise, seamless, and ambitious execution. Our obsession: turning strong ideas into powerful imagery that captures attention and fuels desirability.
AI GENERATIVE
Our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich, and reinvent creation. We develop images, prototypes, visual concepts, and original creative worlds, while integrating these tools within a controlled and intentional artistic approach. AI becomes a lever to push experimentation, boldness, and brand singularity even further.
OUR PROJECTS
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary, creative and award-winning agency.
TIKTOK AWARDS
NOMINATED (GREATEST CREATIVE)
2025
AGENCY OF THE YEAR
BRAND CONTENT
2022
Let’s meet
Are you looking for a luxury communication agency in Singapore able to combine strategic vision, creative excellence, platform expertise and innovation?
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.
FAQ
Why work with a Paris-based luxury communication agency in Singapore?
Working with a Paris-based agency operating in Singapore allows brands to combine European creative excellence with a deep understanding of Asia-Pacific markets and premium cultural codes. Dix Sept Paris supports Luxury Houses and high-end brands in Singapore by building strong brand platforms, refined narratives and campaigns designed to perform across regional and global touchpoints—while remaining culturally precise, strategic and future-facing.
Do you support new luxury and premium brands launching in Singapore?
Yes. We work closely with emerging luxury and premium brands launching in Singapore and the Asia-Pacific region. We help them establish strong foundations from the outset: brand platform, positioning, territory, tone of voice, visual identity and creative direction. Our objective is to create brands that are immediately credible, culturally attuned and internationally desirable.
Do you help Singapore-based brands reach international audiences?
Absolutely. We support brands based in Singapore in their international amplification strategies, from Europe to the Middle East and global markets. This includes refining brand positioning, adapting narratives by region, producing content designed to travel internationally and orchestrating campaigns across brand content, influence and activations—transforming regional relevance into global desirability.
Do you work only in Singapore or across Asia-Pacific?
We operate in Singapore and across the Asia-Pacific region. Our teams and creative network are structured to deliver projects across multiple markets, with consistent strategic direction and creative excellence. We adapt formats, narratives and channels to each market while maintaining the high standards expected by Luxury Houses and premium brands.
How do you ensure cultural relevance in Singapore while building global brand appeal?
We start from the brand’s DNA and the cultural, social and economic context of Singapore. Our role is not to standardise identities, but to translate them into a refined and universal language that resonates locally while remaining fully scalable internationally. This approach allows brands to maintain authenticity while building strong global relevance.
What budget should be planned to work with Dix Sept Paris in Singapore?
Each project depends on its scope (branding, brand platform, 360° campaigns, brand content, influence, TVC or digital production, activated markets). Given the nature of the projects we support and the level of excellence expected by Luxury Houses and premium brands, Dix Sept Paris works on projects starting from a minimum budget of €50,000. This ensures the mobilisation of the right talents, expertise and production resources to deliver ambitious, coherent and internationally scalable work.