Luxury Communication & Branding Agency for Abu Dhabi
LUXURY CREATIVE AGENCY BORN FROM THE AVANT-GARDE
Dix Sept Paris is a Luxury communication agency Abu Dhabi, born in Paris and devoted to crafting refined brand storytelling for luxury, fashion, and beauty houses across the Emirates.
Rooted in Parisian artistry and inspired by Abu Dhabi’s cultural and creative vision,we help brands express their identity with elegance, purpose, and authenticity.
In a city where modernity meets tradition, we design communication strategies that give luxury brands meaning beyond aesthetics — building narratives that last.
A luxury communications agency
AT THE INTERSECTION OF ART, FASHION
Market Insight: The Rise of Luxury in Abu Dhabi
Market Insight: The Rise of Luxury in Abu Dhabi
The luxury market in the Gulf region is experiencing a significant surge: according to recent reports, GCC personal luxury sales reached about US $12.8 billion in 2024, with projections rising to US $15 billion by 2027.
In Abu Dhabi specifically, the city is rapidly emerging as a luxury and cultural powerhouse, backed by strong retail infrastructure, a growing tide of high-net-worth visitors and sustained investment in lifestyle, art and hospitality.
For luxury, beauty and fashion brands, this means a unique window of opportunity to enter a sophisticated market where craftsmanship, experience and heritage matter as much as brand image.
THE GENESIS
At a time when the UAE is redefining luxury through innovation, sustainability, and culture, we believe that brands must connect with people at an emotional and human level.
Our role is to help them craft experiences that reflect both the forward-thinking spirit of Abu Dhabi and the timeless refinement of its traditions.
OUR PURPOSE
We believe that creativity should be both inspiring and responsible.
Dix Sept Paris unites the finest talents from Paris and Abu Dhabi to deliver bespoke 360° campaigns blending:
sustainable excellence
artistic storytelling
cultural intelligence
digital innovation
The Communication Agency for Luxury Houses & Premium Brands in Abu Dhabi
Since its creation, Dix Sept Paris has been a trusted partner for luxury, fashion, and beauty brands seeking to elevate their presence and purpose.
As Abu Dhabi becomes a leading center of art, design, and cultural innovation in the Middle East, we help brands align with this transformation — creating refined, meaningful, and visually powerful content.
OUR SERVICES
WHERE WE CREATE VALUE
BRANDING
We create strong, coherent, and distinctive brand identities designed to establish themselves durably within their universe. From defining positioning to developing complete brand platforms, we craft visual and verbal narratives that create meaning, assert a vision, and establish true singularity. Each brand becomes a holistic experience, designed to inspire and engage.
360° CONCEPT
We design cross-channel concepts built to live across every touchpoint. Our 360° approach ensures a strong central idea, strategically and creatively deployed across all formats: global campaigns, activations, digital content, retail, and experiential events. Every expression becomes a coherent and immersive extension of the brand universe.
INFLUENCE
We design authentic and relevant influence strategies rooted in the creation of long-term relationships between brands and their communities. Whether working with ambassadors, talents, or opinion leaders, we select and support voices aligned with the project’s values to strengthen credibility, amplify reach, and generate cultural impact.
PRODUCTION
(TVC & DIGITAL)
We oversee the full production and post-production of content, from TV commercials to the most innovative and engaging digital formats. Working with our network of creative talents, we ensure precise, seamless, and ambitious execution. Our obsession: turning strong ideas into powerful imagery that captures attention and fuels desirability.
AI GENERATIVE
Our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich, and reinvent creation. We develop images, prototypes, visual concepts, and original creative worlds, while integrating these tools within a controlled and intentional artistic approach. AI becomes a lever to push experimentation, boldness, and brand singularity even further.
OUR PROJECTS
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary,
creative and award-winning agency.
TIKTOK AWARDS
NOMINATED (GREATEST CREATIVE)
2025
AGENCY OF THE YEAR
BRAND CONTENT
2022
Let’s meet
Are you looking for a luxury communication agency in Abu Dhabi able to combine strategic vision, creative excellence, platform expertise and innovation?
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.
FAQ
Why work with a Paris-based luxury communication agency in Abu Dhabi?
Working with a Paris-based agency operating in Abu Dhabi allows brands to benefit from international creative standards while aligning with the cultural, institutional and premium codes of the region. Dix Sept Paris supports Luxury Houses and premium brands in Abu Dhabi by building strong brand platforms, refined narratives and campaigns designed to perform across regional and global touchpoints—while remaining culturally precise and strategically consistent.
Do you support new luxury brands and cultural institutions in Abu Dhabi?
Yes. We work with emerging luxury brands, premium projects and cultural institutions in Abu Dhabi, supporting them from the early stages of brand creation or repositioning. Our role is to establish clear positioning, strong brand platforms and creative territories that are immediately credible, culturally aligned and internationally visible.
Do you help brands based in Abu Dhabi reach international audiences?
Absolutely. We support brands and institutions based in Abu Dhabi in their international amplification strategies. This includes refining positioning, adapting narratives by market, producing content designed to travel globally, and orchestrating campaigns across brand content, influence and activations—turning regional authority into global desirability.
Do you work only in Abu Dhabi or across the wider Middle East?
We operate in Abu Dhabi and across the Middle East. Our teams and creative network are structured to deliver projects throughout the region, with a consistent strategic vision and a high level of creative excellence. We adapt formats, narratives and channels to each market while maintaining the standards expected by Luxury Houses and premium institutions.
How do you ensure cultural relevance in Abu Dhabi while building global brand appeal?
We start from the brand’s DNA and the cultural, institutional and artistic context of Abu Dhabi. Our role is not to standardise identities, but to translate them into a refined and universal language that resonates locally and internationally. This approach allows brands to remain authentic while building strong global relevance across markets and platforms.
What budget should be planned to work with Dix Sept Paris in Abu Dhabi?
Each project depends on its scope (branding, brand platform, 360° campaigns, brand content, influence, TVC or digital production, activated markets). Given the nature of the projects we support and the level of excellence expected by Luxury Houses and premium brands, Dix Sept Paris works on projects starting from a minimum budget of €50,000. This ensures the mobilisation of the right talents, expertise and production resources to deliver ambitious, coherent and internationally scalable work.