A new TikTok offer dedicated to luxury brands has been born at Dix Sept Paris.

Dix Sept Paris launches a new offer for luxury brands: “TikTok creative lab"

The agency Dix Sept Paris unveils TikTok Creative lab. A bespoke creative hub dedicated to supporting luxury brands looking to reach and engage Gen Z on TikTok. TikTok Creative Lab is a flexible brand content offering. It brings together top artists from the new generation: directors, creative directors, copywriters, motion designers, sound designers, and influence managers, to create more authentic and engaging campaigns that capture Gen Z's attention.

“While some luxury and beauty brands have already embraced TikTok, many are still wondering how to translate their institutional communication into an engaging campaign on TikTok. This solution is for them."

Wilfried Klucsar, co-founder of Dix Sept Paris.

Why has TikTok become an essential platform for luxury brands?

Luxury brands need to adapt to new trends and new generations to remain relevant and thrive. With the advent of social media, luxury brands have an incredible opportunity to connect with Gen Z members, who represent a significant share of today's consumers and influencers. TikTok is undoubtedly one of the best ways for luxury brands to reach this new generation.

Want to go further? Check out the article by our co-founder Elsa Barbier “What brand content strategy to adopt on TikTok in 2023 for luxury brands?“