CHLOÉ PARFUMS
360° Campaign & Digital Activation

THE BRIEF:
Create and orchestrate a 360° campaign for the launch of a 100% natural fragrance.

How to establish CHLOÉ’s legitimacy in the green market, a new territory for the fragrance house?

How to integrate this natural fragrance into the product line without cannibalizing the brand’s other pillars?

How to attract a new, highly discerning audience with high expectations for this sector while continuing to appeal to CHLOÉ’s current customers?

GOALS:
Visibility
Awareness
Conversion

SERVICES:
Signature / Manifesto / Film / Print KV / Digital content / Retailtainment / Digital experience / Influencer activation

“MY NATURE, MY STRENGTH"

Connecting with nature is essential for me. I feel like a part of her. It is my inspiration, my breathing, my concern. She takes care of me as I take care of her.

And when it comes to my fragrance, I just think alike.
In nature, I find both spontaneity and subtlety, strength and lightness.
I feel like a blossoming tree, growing strong and conscious of how precious the world around me is.

This is my nature.

I am Chloé.