ATELIER DES FLEURS (Chloé)

Brand Content – Cedrus Limited Edition

Atelier des Fleurs (Chloé) unveils its new campaign for the limited-edition Cedrus, created by the agency Dix Sept Paris and photographed by Lauren Bamford. This campaign marks the renewal of the collaboration between Chloé and Dix Sept Paris, following a call for tenders won by the agency.

MANIFESTO

Designed as an immersion into the artistic gesture of Anne-Sophie Barlet, the author of the exclusive illustration for this limited edition, the campaign stages a poetic dialogue between art and fragrance. It is rolled out internationally, in points of sale and across digital platforms.

CLIENT

Atelier des Fleurs (Chloé)

TAG

Brand content, Fragrance, Creative idea