CHLOÉ PARFUMS

The creation and orchestration of a 360° campaign for the launch of a new 100% natural fragrance.
How can the CHLOÉ brand establish credibility in the green market, a new territory explored by the Maison de Parfums?
How can this new natural fragrance be integrated into the existing range without cannibalising the brand’s other core pillars?

How can a new, highly demanding and uncompromising audience—particularly attentive to expectations in this category—be recruited, while continuing to appeal to CHLOÉ’s existing consumers?

OBJECTIFS :
Visibilité
Awarness
Conversion

ACCOMPAGNEMENT :
Signature / Manifesto / Film / Print KV / Digital content / Retailtainment / Digital experience / Activation influenceurs

CLIENT

CHLOÉ

TAGS

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« MY NATURE, MY STRENGTH »

Connecting with nature is essential for me. I fell like a part of her. It is my inspiration, my breathing, my concern. She takes care of me as i take care of her.

And when it comes to my fragrance, i just think alike.
In nature, i find both spontaneity and subtleness, strength andlightness.
I feel like a blossoming tree, growing strong, and conscious of how precious is the world around me.

This is my nature.

I am Chloe.