MIU MIU PARFUMS
« The Miusicorama »
How can we communicate during the Christmas season in a unique way that drives interaction and creates a memorable consumer experience?
The objective:
Create a distinctive consumer activation concept that extends from digital to in-store touchpoints, offering an innovative experience aligned with the vintage universe of the Miu Miu brand.
The end of the year is often a moment to look back on our most beautiful memories…
But what if every fragrance had its own imprint in time?
Our concept, Miusicorama, brings this idea to life by giving each scent its own sound identity: every perfume corresponds to a musical genre, an era, a decade.
Take a leap through time: wander through the 50s with Eau Bleue to the rhythm of Rock & Roll, relive the golden age of the Twist with L’Eau de Parfum, lose yourself in the best disco tracks of the 70s with the TWIST fragrance, and embrace a girly mood with Eau Rosée while listening to the pop hits of the 80s.
CLIENT
MIU MIU