TIKTOK CREATIVE LAB
TikTok Creative Lab,
our hub to reach Gen Z
We have designed a bespoke offer for luxury brands wishing to invest in new social platforms such as TikTok and Instagram Reels: the TikTok Creative Lab.
The TikTok Creative Lab is a flexible brand-content program that brings together some of the most exciting emerging talents – directors, creative directors, make-up artists and more. Working alongside seasoned advertising experts, we craft campaigns that capture Gen Z’s attention and inspire them to act.
Our creative approach is rooted in storytelling and in the way this generation connects with brands: established Houses seeking to renew their audiences, and younger players looking to build visibility and desirability on these platforms.
Why invest time in TikTok for your digital campaigns?
TikTok allows users to create and share short, entertaining videos. The platform has experienced exponential growth in recent years, particularly among Gen Z, which represents a significant share of its users.
Gen Z was born between the late 1990s and the early 2010s. They are defined by their intensive use of technology and social media – but not only. This generation is also highly sceptical of traditional advertising and more likely to be influenced by peer recommendations and authentic content.
TikTok responds perfectly to these expectations. Videos on the app are short, engaging and often highly creative, matching Gen Z’s limited attention span and appetite for immediacy. TikTok is also a space where the community is extremely active and involved, which reinforces users’ trust in the content they consume.
Beyond organically amplifying content from “smaller” accounts, TikTok is a platform where brands can easily build partnerships with creators who are highly influential among Gen Z. This allows brands to reach broader audiences and benefit from the authenticity and engagement of these communities.
Finding your creative territory on TikTok with our Creative Lab
Stepping onto a new platform – and successfully capturing the attention of a new generation – is a pivotal moment in a brand’s life. It signals the ability to reinvent itself and grow its client base, without losing its identity or heritage.
We believe that telling an authentic story is the key to building an emotional connection with your audience. We work hand-in-hand with your teams to understand your brand and your communities, and to craft memorable narratives designed specifically for TikTok and Instagram Reels.
As a communication agency specialising in social media, we understand how crucial trends and innovation are. We constantly explore new ways to engage Gen Z through creative content formats: short-form videos, meaningful and empowering challenges, and ad experiences tailored to the codes of each platform.
Our TikTok Creative Lab offer is shaped around your ambitions and appetite for innovation. We help you build a TikTok content strategy, advise you on best practices and can design and produce a complete campaign for your brand. Our role is to help you fully harness the growing influence of TikTok and Instagram and reach the audiences that matter most.
« We are proud to work with some of the world’s most prestigious brands, delivering creative and innovative campaigns that successfully capture this highly sought-after audience. In the same way, we will work closely with you to design campaigns that reflect the true essence of your brand. »
A long-term partnership of trust
Entrust your project to a team of seasoned, passionate professionals who have worked with some of the world’s leading wines and spirits brands. This deep expertise is fuelled by continuous monitoring of the latest trends and innovations, making digital a powerful arena where storytelling unfolds and resonates with its audiences.
A genuine passion for your products
We are genuinely passionate about what you create – and we love sharing that passion with your existing and future clients. More than ever, we believe that communication is the key to revealing and elevating a grape variety or a liqueur when it reaches the realm of the exceptional. Looking to tell your brand story in a creative and responsible way? We are here to guide and support you.