Dix Sept Paris is the communications agency for luxury Houses.
OUR ESSENCE
A luxury communication agency born in the avant-garde
Dix Sept Paris is a luxury communications agency dedicated to Houses and premium brands that want to strengthen brand desire and stay one step ahead.
Since 2016, we have cultivated a singular position. A rare blend of artistic excellence, creative agility, platform expertise and technological innovation (generative AI).
We create 360° creative platforms designed to live with intensity: in iconic campaigns, on social media, in culture and within the communities that matter.
A luxury communications agency at the intersection of art, fashion
and the digital world
A luxury communications agency at the intersection of art, fashion and digital culture.
What sets Dix Sept Paris apart from other luxury communications agencies is our ability to bring together the talents who genuinely shape contemporary aesthetics.
We collaborate with fashion directors, contemporary photographers, visual artists and narrative creators who have contributed to the universes of the most iconic legacy brands and to the identity of standout DNVBs.
These talents bring a rare level of artistic rigour, capable of creating powerful worlds, signature imagery, stories that leave a mark and atmospheres that define an era.
Alongside them, we also work with talents from indie brands and community-driven labels, who are experts in social-first narratives, creative agility, digital culture codes and the energy of new generations.
This hybrid approach makes Dix Sept Paris a truly unique luxury communications agency on the market.
CONSULTING
Data analysis & social listening
Trend analysis
Brand strategy
Editorial strategy
Creative direction
CREATION
Brand content
Branding
Podcast
VR / AR
Metaverse
ACTIVATION
Influence
Social media strategy
Media strategy (on & offline)
360° platforms that are desirable, cultural and long-lasting
As a luxury communications agency, we support each House with a holistic approach built on three pillars.
1. Imagination: vision and strategy
The first pillar, Imagination, is about defining vision and strategy. We always begin by establishing a solid framework, working on the brand platform and creative platform, exploring insights, data and social listening, and decoding both trends and community dynamics. We design editorial and narrative strategies that allow the brand to find its rightful place in the cultural landscape. This phase defines a clear, distinctive and enduring territory – a genuine strategic playground for all of the House’s touchpoints and future 360° campaigns.
2. Expression: crafting iconic worlds
The second pillar, Expression, encompasses everything related to the creation of iconic universes. We imagine and produce ideas that can live everywhere, with a strong identity and an acute sense of detail: image campaigns and films, brand content, social-first content, creative direction, art direction, retail content, influence and PR, as well as podcasts, digital experiences and immersive formats. Our in-house generative AI agency dedicated to luxury, ALIA, enables us to explore more creative routes, prototype faster and optimise the creative process – without ever compromising on the aesthetic standards that define our work.
3. Amplification: influence, visibility and performance
Finally, the third pillar, Amplification, gives each idea the visibility it deserves. A creation truly makes sense only when it meets its audiences; that is why we orchestrate all relevant levers: social media strategies, creator and influence programmes, media campaigns – online, offline and social – as well as 360° activations. We continuously monitor performance and learning to maintain a fluid, coherent and powerful ecosystem, from hero films to the most agile social-first formats, including influencer content and in-store experiences.
What makes Dix Sept Paris an incomparable luxury communications agency
Fashion-level artistic excellence × indie brand agility
A unique formula: the fashion-driven vision of the most influential artistic talents combined with the creative agility of indie profiles who master social and new cultures. Together, they craft campaigns that resonate just as strongly within the industry as they do across platforms.
Campaigns recognised by the industry
Nominated at the TikTok Awards — Greatest Creative for the RABANNE – Million Gold campaign (more than 261 million views)
Brand Content Agency of the Year 2022
An AI-native agency, with ALIA
We created ALIA, our generative AI agency dedicated to luxury. A powerful tool to amplify visual research, prototyping, storytelling and creative variations – with the finesse and creative control that match the standards of the greatest Houses.
Responsible efficiency in execution
We prioritise intelligent production: balanced choices, eco-production whenever possible, optimised resources and carefully-chosen markets and formats. A contemporary, clear-eyed and responsible approach to luxury.
OUR SERVICES
Where we create value
VISUAL CONCEPT
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BRANDING DESIGN
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ART DIRECTION
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Our projects
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary, creative and award-winning agency.
Top Digital Strategy Agency
THINK DESIGN
2020
Campaign Effectiveness Award
GROWTH AWARDS
2020
Let’s meet
Are you looking for a luxury communications agency able to combine strategic vision, creative excellence, platform expertise and innovation?
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.