BOSS BOTTLED PARFUM
TV Campaign & 360° Activation

After entrusting the launch of BOSS The Scent Le Parfum to the agency, BOSS Parfums (Coty) once again selected Dix Sept Paris after a competitive process. The agency handled the 360° launch and TV campaign for its new intense fragrance: BOSS Bottled Parfum.

Dix Sept Paris executed the TV campaign based on the creative concept developed by the BOSS license. The campaign was centered around the hashtag #BeYourOwnBoss. The agency also managed the digital content strategy, digital brand content, and PR.

This international BOSS Bottled campaign is fronted by the renowned actor Chris Hemsworth.

The creations are now live on TV (20s, 15s, and 6s films) and across the brand's social media platforms (Facebook, TikTok, and Instagram).

MANIFESTO

Being one's own boss is not just an attitude towards the world but, more importantly, an attitude towards oneself. It takes energy and persistence to convince yourself that you deserve to be your own boss, that you are capable of managing everything independently, and that you are fully responsible for your failures and successes.

Thinking this way, but most importantly acting this way, requires principles, mantras, and, above all, inner strength and dialogue with oneself to stay on course.

Thank you to our client Boss Bottled (COTY) for the trust placed in us for this TV campaign.