Activation digitale

BOSS The Scent – Le Parfum


BOSS Parfums (Coty) a choisi à l'issue d'une compétition, l'agence DixSeptParis pour le lancement digital et presse de sa nouvelle fragrance intense : BOSS The Scent Le parfum.

Dix Sept Paris a réalisé le concept créatif digital autour du hashtag #ThePowerOfAttraction, le storytelling, la stratégie de contenus digitale ainsi que le brand content digital et presse de cette campagne internationale.

La campagne met en avant les deux nouveaux talents de la marque BOSS: Jacob Elordi et Laura Harrier.

Avène Dix Sept

L'insight :

In a time when encounters are data-based and calculated to maximize the odds of successful matches, when we want to explain and rationalize every choice, every feeling, every desire, we tend to forget how strong our body and senses are and how they prevail in our interaction with people.

Our attrations often remain strange to ourselves, mysterious, and difficult to explain. Sight, smell, touch, combine and take control over us.

It just happens. It is irrepressible, unstoppable, like a law of physics and chemistry that brings together 2 bodies like magnets, according to forces and movements that are not even predictable.

Here are the power of attraction.