What is the Luxury Brands' Strategy to Enter the Metaverse?

Is the metaverse a goldmine for luxury brands? The metaverse—it’s the buzzword. It has been on the lips of all luxury houses and brands for months.

With the announcement of Meta and the declaration that metaverses represent the future of the Internet, hardly a week goes by without a company announcing massive investments in this sector. Many brands are organizing an activation strategy in a virtual world. 

So, is it a real new world to conquer or a false goldmine?

What exactly are metaverses today? What can luxury brands find there? What does venturing into this realm really involve?

That’s the subject of today’s episode: “Metaverse, a New Goldmine for Luxury Brands?"

A Strategy to Define

To discuss this, I am pleased to welcome Frédéric Cavazza. Fred is the co-creator of the consultancy firm SYSK. He is a specialist in digital communication and an author in bookstores as well as on the website frecavazza.net.

He recently published a blog post in late March titled “The Growth Reservoir of the Metaverse Is Not Where You Think”. This comprehensive article resonated with us. It suggests, “Most things said about the metaverse today are fantasies. We don’t know what the future holds, so let’s talk about what can be done now.”

That’s what we’ll try to do with him in this show.

This episode, “Metaverse: What Strategy for Luxury Brands?" will be divided into three parts: 

1/ What is the Metaverse today?
2/ What operations have luxury brands carried out? 
3/ How much does a metaverse operation cost?