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5 Luxury Brand Content Campaigns on TikTok in 2023

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Tiktok Best Campaigns 2023

Prada Stories Campaign

TikTok has undoubtedly become a major asset in the storytelling and brand content strategy of luxury brands, with its immersive format and lighthearted tone.

New creative opportunities open up for them, complementing traditional social and digital campaigns while maintaining a high standard for content quality.

The social media teams at Dix Sept Paris present the top 5 inspiring brand content campaigns from renowned luxury houses!

#1 Burberry: Embracing a trend

To highlight the new pop colors of the Lola bag, Burberry brilliantly embraced the famous “Is it a cake?” trend, which involves recreating everyday objects as hyper-realistic cakes — here, in jelly. So British, so Burberry. Yummy!

Campaign link: https://www.tiktok.com/@burberry/video/7114976403585633542

#2 Prada Beauty: Reinterpreting pop culture references

“Candy shop”: On reading these words, you might hum the 2000s hip-hop hit by 50 Cent. At Prada, there's nothing gangsta! The Candy Shop appears in the sweet, colorful universe of its namesake perfume, reminiscent of Charlie's Chocolate Factory.

Campaign link: https://www.tiktok.com/@prada/video/6928048333097389318

#3 LA MER: Crafting an effective hybrid format

How to captivate an audience with the benefits of an ingredient like… algae? Look at how La Mer created a format that combines two popular TikTok styles: an educational vlog with a fresh and light tone to tell the story and showcase the power of this key skincare ingredient.

Campaign link: https://www.tiktok.com/@lamer/video/7161079100772306219

#4 Gucci: Leveraging hashtag power

Gucci's entire TikTok strategy relies on hashtags, an extremely powerful search tool on the platform. Every post is carefully tagged with key terms in the captions, as well as within the videos, such as in this creative stop motion for their Adidas collaboration.

Campaign link: https://www.tiktok.com/@gucci/video/7122807226967870726

#5 Prada Beauty: Teasing with a personified campaign

Adding beauty and mystery to a TikTok campaign is possible! Prada Stories proves it, immersing us in the dreamlike worlds of creative and inspiring personalities (including Jeff Goldblum!). Fascinating videos make us want to learn more — isn't that the mark of a successful teaser?

Campaign link: https://www.tiktok.com/@prada/video/7152893250272087301

Which campaign is your favorite from our selection? Feel free to share your impressions or other inspirations in the comments!

#digital #Beauty #Socialmedia #tiktok

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