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The fascinating world of social media is constantly evolving, and over the past few years, a new platform has emerged as a game-changer: TikTok.

Like all successful platforms, amidst millions of users, a small minority stands out and gains a massive following.

However, for many luxury and premium brands, this new territory still seems somewhat uncharted and challenging to explore.

Nevertheless, the TikTok phenomenon is not likely to fade away anytime soon, and the platform is poised to play a significant role in businesses’ influencer strategies, as highlighted in our recent study, “TikTok and Its Opportunity for Luxury Brands in 2023."

This is the focus of today’s episode with Kim Peres.

Interview conducted by: Bastien Joseph
Producer: Wilfried Klucsar
Production Coordinator: Elise Rey

Happy listening!

Download the Complete White Paper: “What Strategy to Adopt on TikTok in 2023?"