Dix Sept Paris is a Luxury communication agency Abu Dhabi, born in Paris and devoted to crafting refined brand storytelling for luxury, fashion, and beauty houses across the Emirates.
Rooted in Parisian artistry and inspired by Abu Dhabi’s cultural and creative vision, we help brands express their identity with elegance, purpose, and authenticity.
In a city where modernity meets tradition, we design communication strategies that give luxury brands meaning beyond aesthetics — building narratives that last.
The luxury market in the Gulf region is experiencing a significant surge: according to recent reports, GCC personal luxury sales reached about US $12.8 billion in 2024, with projections rising to US $15 billion by 2027.
In Abu Dhabi specifically, the city is rapidly emerging as a luxury and cultural powerhouse, backed by strong retail infrastructure, a growing tide of high-net-worth visitors and sustained investment in lifestyle, art and hospitality.
For luxury, beauty and fashion brands, this means a unique window of opportunity to enter a sophisticated market where craftsmanship, experience and heritage matter as much as brand image.
At a time when the UAE is redefining luxury through innovation, sustainability, and culture, we believe that brands must connect with people at an emotional and human level.
Our role is to help them craft experiences that reflect both the forward-thinking spirit of Abu Dhabi and the timeless refinement of its traditions.
We believe that creativity should be both inspiring and responsible.
Dix Sept Paris unites the finest talents from Paris and Abu Dhabi to deliver bespoke 360° campaigns blending:
artistic storytelling
cultural intelligence
digital innovation
sustainable excellence
Each project is conceived as a bridge between French creative mastery and Emirati vision — a dialogue between art, technology, and emotion.
As a luxury communication agency Abu Dhabi, we build narratives that resonate across cultures, combining Parisian sophistication with local authenticity.
Since its creation, Dix Sept Paris has been a trusted partner for luxury, fashion, and beauty brands seeking to elevate their presence and purpose.
As Abu Dhabi becomes a leading center of art, design, and cultural innovation in the Middle East, we help brands align with this transformation — creating refined, meaningful, and visually powerful content.
We specialize in:
# Luxury brand storytelling
# Creative direction & visual identity
# Cultural and digital content strategy
# High-end campaign production
Dix Sept was named “Brand Content Agency of the Year” by the Agencies of the Year Awards in France — a recognition of our dedication to creativity and meaning.
This award embodies our belief that true luxury communication goes beyond aesthetics — it creates emotion, trust, and legacy.
“This award, particularly because it is the Brand Content award, validates the vision we had when creating the agency in 2016. We wanted to build an agency that places the editorial dimension at the heart of brand strategy."
Wilfried Klucsar – Managing director @dixseptparis
Our impact speaks for itself: our campaign #RabanneAuditions is nominated for the TikTok Awards 2025 in the “Greatest Creative” category, highlighting the strength, originality, and cultural resonance of the platform.
Data Analysis & Social Listening
Trend Analysis
Brand Strategy
Editorial Strategy
Creative Direction
Brand Content
Branding
Podcast
VR / AR
AI
Influence
Social Media Strategy
Media Strategy (On & Offline)
We are deeply committed to responsible creativity.
Each project we produce follows a conscious, sustainable approach:
Carbon Footprint® assessments for every campaign
Eco-production standards aligned with global best practices
Because in modern luxury, elegance is inseparable from awareness.
After distinguished careers in leading luxury and digital agencies, Wilfried Klucsar and Elsa Barbier founded Dix Sept Paris with a shared vision: to build a Parisian creative house that empowers luxury brands worldwide — from Europe to the Emirates — with authenticity, creativity, and impact.
Dix Sept represents the dialogue between Paris and Abu Dhabi, between tradition and innovation, between art and sustainability. We believe the UAE is shaping the future of global luxury, and we are proud to accompany this creative renaissance with our expertise and passion as a leading luxury communication agency Abu Dhabi..
Dix Sept is more than a creative agency — it’s a voice for brands that dare to be relevant, responsible, and resonant.
Discover our latest insights for luxury brands:
What Brand Content Strategy Should Luxury Brands Adopt on TikTok in 2023?
What Content Strategy for Instagram in 2023?
Each month, Wilfried Klucsar (Dix Sept Paris Agency) and Bastien Joseph interview an expert to analyze and dissect new communication, marketing, and digital trends for luxury brands. Guests featured on Visionary Minds include: Olivia Crouan (CBO Audemars Piguet), Caroline Sarrot-Lecarpentier (Communications Director, Louis XIII) and Manuel Mallen (CEO, Courbet)