MAYBELLINE NYC (L'Oréal)
Brand content “Brow Combo"

Maybelline New York and the Parisian creative agency Dix Sept Paris are collaborating on the digital campaign “The Perfect Match,” inspired by the world of tennis.

Launched in mid-September, the campaign highlights the 2-in-1 product Brow Combo and is broadcast on Maybelline’s social media channels as well as on screens in selected points of sale.

MANIFESTO

The main film illustrates the idea that victory is a team effort: two partners face off in a lively, energetic doubles match where tennis rackets are replaced by Brow Combos.