BOSS THE SCENT
After entrusting the launch of BOSS The Scent Le Parfum, Boss Parfums (Coty) once again turned to Dix Sept Paris to design and produce the digital and PR campaign for BOSS The Scent Eau de Parfum.
The Scent franchise is also refreshed with the arrival of two new faces: Eiza González and David Corenswet.
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THE “OFF-STAGE” OF BOSS SIDE STORY
Another show can begin
Alongside the main show, featuring BOSS Side Story, another stage unfolds: an alternative space, a kind of off-festival.
The digital content is this avant-scène to explore,
more diverse, surprising, uninhibited, eclectic, in-depth, fun and playfully twisted. It captures everything that happens around the main show:
the selection of talents (mental and physical prep), rehearsals, small tensions or complicity backstage, gentle provocation, artistic battles in a spirit that is powerful yet charming.
Dix Sept Paris designed a series of assets for the press and Boss’s social media platforms (Instagram, TikTok), as an organic extension of the TV campaign.
The agency also oversaw the production of the shoot in North America and handled the selection of talents (photographers, directors).
# STORYTELLING
# CREATIVE DIRECTION
# PRODUCTION
# CONTENT FACTORY
# POST-PRODUCTION
DELIVERABLES:
45 PR visuals
10 digital capsules
15 TikTok / Instagram Reels videos
RESULTS:
+15M views on TikTok and Instagram Reels