Luxury Communication Agency Doha
OUR ESSENCE
Dix Sept Paris – The French Luxury Communication Agency in Doha
Dix Sept Paris is the Luxury Communication Agency in Doha, supporting visionary brands shaping the future of luxury in Qatar. Our creative approach is rooted in Parisian artistry and inspired by Doha’s rapid emergence as a global cultural and luxury hub — a movement highlighted by recent studies from Vogue Business, Forbes Middle East, and the Business of Fashion.
According to Vogue Business (“Qatar’s Growing Cultural Influence”), Doha is entering a new phase of strategic expansion, investing heavily in fashion, beauty, design, and creative industries.
Meanwhile, Forbes Middle East reports that Qatar is now among the fastest-growing luxury retail markets in the region, driven by cultural investment, tourism development, and a rising generation of high-affluency consumers.
These dynamics make Qatar one of the most influential creative ecosystems of the Gulf, where luxury is not only economic — it is cultural.
1. Doha’s Cultural & Luxury Revolution
Doha has rapidly evolved into a world-class destination for design, art, and luxury experiences.
Initiatives such as Qatar Museums, the expansion of M7, and the architectural prestige of the National Museum of Qatar signal a long-term commitment to cultural leadership.
As The National recently highlighted, Qatar is positioning itself as a global incubator for creativity, blending heritage with contemporary artistic expression.
This is reflected in luxury, beauty, hospitality, and fashion — sectors where demand for strong narrative and identity has never been greater.
“At Dix Sept Paris, we help brands navigate this landscape by crafting communication strategies that speak to both Qatari refinement and international ambition.”
2. Crafting Luxury Brands with Purpose and Cultural Sensitivity
We believe the future of luxury in Qatar lies in purpose-driven storytelling, where brands express meaning, culture, and emotion — not just aesthetics.
Our methodology blends:
- Strategic storytelling grounded in Gulf identity
- Luxury brand design rooted in Parisian creative codes
- Editorial direction aligned with global luxury standards
- Cultural nuance and relevance applied to each touchpoint
- Responsible creativity, reflecting the new expectations of the region
As highlighted by Business of Fashion in its article “The Gulf’s Creative Acceleration”, brands that succeed in the region are those that understand cultural context and elevate experience through authenticity.
This is the foundation upon which Dix Sept Paris builds every luxury brand identity.
3. A Global Creative Network for Qatar’s Vision
With teams in Paris, Dubai, Riyadh, and New York, our agency brings together global creative talent capable of shaping brands that resonate from Doha to international luxury capitals.
We partner with Luxury houses, Beauty & wellness brands, Fashion labels, Hospitality leaders, Cultural institutions & museums.
Our goal is always the same:
to design narratives and visual identities that last — not just trends, but legacies.
4. Doha’s Strategic Role in the Future of Luxury
Fashion-level artistic excellence × indie brand agility
Qatar’s influence is expanding rapidly through:
- Major luxury investments (QIA, Culture Pass, hospitality expansions)
- Global cultural partnerships (Maison Valentino, Dior, LVMH initiatives)
- A thriving beauty & lifestyle market
- A new generation of women entrepreneurs shaping creative industries
What emerges is a sophisticated, art-driven luxury ecosystem, distinctly different from Dubai or Riyadh — quieter, intellectual, architectural, and culturally anchored.
At Dix Sept Paris, we see Doha as one of the most refined and visionary luxury markets in the world today.
OUR SERVICES
Where we create value
BRANDING
We create strong, coherent, and distinctive brand identities designed to establish themselves durably within their universe. From defining positioning to developing complete brand platforms, we craft visual and verbal narratives that create meaning, assert a vision, and establish true singularity. Each brand becomes a holistic experience, designed to inspire and engage.
360° CONCEPT
We design cross-channel concepts built to live across every touchpoint. Our 360° approach ensures a strong central idea, strategically and creatively deployed across all formats: global campaigns, activations, digital content, retail, and experiential events. Every expression becomes a coherent and immersive extension of the brand universe.
INFLUENCE
We design authentic and relevant influence strategies rooted in the creation of long-term relationships between brands and their communities. Whether working with ambassadors, talents, or opinion leaders, we select and support voices aligned with the project’s values to strengthen credibility, amplify reach, and generate cultural impact.
PRODUCTION
(TVC & DIGITAL)
We oversee the full production and post-production of content, from TV commercials to the most innovative and engaging digital formats. Working with our network of creative talents, we ensure precise, seamless, and ambitious execution. Our obsession: turning strong ideas into powerful imagery that captures attention and fuels desirability.
AI GENERATIVE
Our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich, and reinvent creation. We develop images, prototypes, visual concepts, and original creative worlds, while integrating these tools within a controlled and intentional artistic approach. AI becomes a lever to push experimentation, boldness, and brand singularity even further.
our projects
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary, creative and award-winning agency.
Tiktok Awards
Greatest creative (nominated)
2025
AGENCY OF THE YEAR
brand content
2022
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.