What are the challenges of advertising in 2023? The economic crisis, trust issues, environmental challenges, and everyone's role in addressing them; the liberation of women's voices; our relationship to work and, more importantly, to working hours; and the impact of technology on our lifestyles, to name a few, are all topics that permeate society as …

How the alcoholic beverages group Pernod Ricard offers a non-alcoholic solution in response to Dry January and new lifestyles? “Without alcohol, the party is better.” We've all heard this phrase, but perhaps fewer of us have believed it.And yet, sobriety is on everyone’s lips, not only for discussions about energy consumption and climate change but …