Perfumery is now the fastest-growing category in India’s beauty and personal care industry. According to BeautyMatter, fragrance penetration in India stood at just 6.2% of the population in 2025 — far behind the United States where 74% of Americans report using perfume. That figure tells the whole story: the untapped potential is enormous, and the …
A data-driven deep dive into the future of fragrance Why this episode matters In this new episode of Visionary Minds, we welcome Alexis Amann, Chief Data Officer at Luxurynsight and founder of PlaybookofBeauty.com, for a sharp and compelling exploration of one of the most fascinating shifts in beauty today: the rise of fragrance. Through the …
India Is Becoming a Strategic Market for Luxury Brands How to choose a relevant Luxury branding agency in India?India is rapidly becoming one of the most important markets for luxury, beauty, and premium lifestyle brands. With its growing affluent consumer base, digital sophistication, and strong cultural identity, it offers exceptional opportunities for founders and established …
A New Global Beauty Powerhouse India is emerging as one of the most complex and fast-growing beauty markets in the world — a country where ancient rituals meet hyper-modern consumption, and where the next global beauty icons are being shaped. In this evolving landscape, founders and investors are increasingly looking for creative partners who can …
Luxury Is Entering a New Era What looks like a return to normal in the luxury industry is, in reality, something far more structural. Beneath the surface, deep shifts are redefining how growth happens, who drives it, and what brands need to deliver to stay relevant. In this conversation, Rebecca Bemhena, VP and Head of …
A Personal Reflection For this episode of Visionary Minds, I decided to do something a little different. Usually, this podcast is about conversations. I invite founders, thinkers, and creators to share their journeys, their insights, and their vision of the future. But this time, I wanted to pause the interview format and share a personal …
K-Beauty After Hypergrowth: What It Takes to Win Today The beauty industry is entering a new era. K-Beauty, once defined by speed, novelty, and viral innovation, has matured into a global force. Its codes are now universal, its textures instantly recognizable, and its launches copied at lightning speed. In this new landscape, the question is …
From Personal Practice To Cultural Positioning In this episode of Visionary Minds, Bryony Deery shares how she built a global wellness brand from a deeply personal starting point. What began as a recovery practice after a car accident evolved into Pilates by Bryony — a digital platform that transformed discipline into ritual and community into strategy. …
In this episode of Visionary Minds, we sit down with Aila Morin, Chief Marketing Officer of MERIT Beauty, the minimalist beauty brand that has taken the U.S. by storm — and is now expanding worldwide. Together, we dive deep into brand building, creative strategy, and international expansion, exploring what it takes for a digital-native beauty …
“Beauty isn’t about perfection — it’s about emotion, confidence, and freedom.”— Violette Serrat, founder of VIOLETTE_FR Recorded live from Le Bon Marché in Paris, this new episode of Visionary Minds invites you into the world of Violette Serrat, founder of VIOLETTE_FR and one of the most influential creative voices shaping modern beauty. In this conversation with host …