Luxury Brands: What is the Impact of the War in Ukraine on this Sector? Eric Briones (Darkplanneur) shares his insights on the impact of the Ukrainian conflict on the luxury industry. This has been a recurring theme in the world of communication and in our podcasts for several months. A subject that often finds itself …
Fragrances in the Era of Naturality What brand strategy for fragrances?We hear a lot about organic products, naturality, clean beauty, committed, responsible, ethical brands. Buzzwords that sometimes risk becoming empty. They have flooded marketing studies and pushed fragrance brands to place them at the heart of their strategy. Especially as consumers, guided by influencers or …
What is the Luxury Brands' Strategy to Enter the Metaverse? Is the metaverse a goldmine for luxury brands? The metaverse—it’s the buzzword. It has been on the lips of all luxury houses and brands for months. With the announcement of Meta and the declaration that metaverses represent the future of the Internet, hardly a week …
Let’s talk brand strategy for responsible luxury with Manuel Mallen, founder of the eco-responsible jewelry house COURBET. Times are changing. It has taken a long time, but mentalities are gradually evolving. Climate change, ecological challenges, and ethical issues are now at the heart of debates and concerns for the French population. More than ever, consumers …
Temporary Crisis or True Threat to Their Survival? What is the future for DNVBs? Are they in danger?This is the topic of today’s episode!You are listening to the seventeenth episode of *The Expert’s Eye*, a podcast produced and hosted by the Dix-sept Paris Agency. To discuss this, I have the pleasure of welcoming two experts …
Can the Standardization of Social Media Accelerate Their Decline? Do you know BeReal? It’s THE social network that has been trending in recent months. The concept is simple: every day, at a random time, the user receives a push notification from the app. From that moment, they have 3 minutes to take a photo. This …
What Influencer Strategy to Adopt on TikTok in 2023? Listen to the Episode The fascinating world of social media is constantly evolving, and over the past few years, a new platform has emerged as a game-changer: TikTok. Like all successful platforms, amidst millions of users, a small minority stands out and gains a massive following. …
What brand content strategy should you adopt on TikTok? TikTok or the challenge of deconstructed advertising for luxury brands. The word “deconstruct” is trendy. Revived by a generation that refuses to endure the world as it is… but instead, aims to reinvent it. We've seen it attached to various words and concepts. Some are resistant …
TikTok has undoubtedly become a major asset in the storytelling and brand content strategy of luxury brands, with its immersive format and lighthearted tone. New creative opportunities open up for them, complementing traditional social and digital campaigns while maintaining a high standard for content quality. The social media teams at Dix Sept Paris present the …