The Death of Lazy Influencer Marketing Why this episode matters In this episode, Anastasia Shtompel explores where influencer marketing is really heading — and why the old model of paying for visibility is no longer enough. For years, brands treated creators as shortcuts to attention: one post, one audience, one campaign, and hopefully one conversion. …

A campaign that does more than generate visibility. It raises a question about the future of luxury Alo Yoga chartered a 72-meter yacht in Cannes with Alo Voyage: Wellness Club at Sea, an invite-only wellness experience built around movement, recovery, Pilates, IV therapy, lymphatic drainage and other premium services. The brand also expanded its presence …

Luxury is not disappearing. It is losing a form of ease. I do not believe in “the end of luxury.” The phrase feels too simple, almost too convenient. What is disappearing, however, is a certain ease: the kind of luxury that could rely on China, tourism, price increases, the power of the logo and the …