A campaign that does more than generate visibility. It raises a question about the future of luxury Alo Yoga chartered a 72-meter yacht in Cannes with Alo Voyage: Wellness Club at Sea, an invite-only wellness experience built around movement, recovery, Pilates, IV therapy, lymphatic drainage and other premium services. The brand also expanded its presence …
Luxury is not disappearing. It is losing a form of ease. I do not believe in “the end of luxury.” The phrase feels too simple, almost too convenient. What is disappearing, however, is a certain ease: the kind of luxury that could rely on China, tourism, price increases, the power of the logo and the …
Perfumery is now the fastest-growing category in India’s beauty and personal care industry. According to BeautyMatter, fragrance penetration in India stood at just 6.2% of the population in 2025 — far behind the United States where 74% of Americans report using perfume. That figure tells the whole story: the untapped potential is enormous, and the …