Petit Bateau (Groupe Rocher) trusts the agency Dix Sept Paris for the launch of its new eau de parfum named “Eau de Petit Bateau”. The agency developed the creative concept, storytelling, creative packshot, digital content strategy, as well as the brand content for this international campaign. These creations can be found in stores and across …
LISTEN TO THE EPISODE → Telmont: An Activist and Uncompromising Champagne House.
What could the world of communication look like in the era of artificial intelligence? Credit: @Artdir.ai Artificial Intelligence. It’s the topic everyone is talking about in 2023. Touted as a revolution whose full implications are yet to be understood, AI fascinates, intrigues, and, though not yet central to our existence, is already at the heart …
Can brands still take their time? In 2023, more than ever, everything is moving extremely fast: information, ideas, trends. This is the age of instantaneity.This naturally has consequences for consumers, who are more demanding, more impatient, more volatile. But it also has consequences for brands, which are forced to multiply their efforts, double down on …
Instagram VS TikTok: Two opposing networks or complementary ones? According to a study, in 2022, TikTok was used by 22 million French people. Every day, more than 9 million users log in to the app in France. Thus, it becomes difficult for brands to ignore the platform in their communication strategies. Primarily because, in an …
Two new appointments in the agency's consulting and production teams. Dix Sept Paris strengthens its consulting and production teams by welcoming two new collaborators: Morgane Landrieu as Account Manager, and Elise Rey as Project Manager. Morgane Landrieu – Account Manager An expert in consulting and luxury communication strategies, Morgane Landrieu joins Dix Sept Paris to …
A new TikTok offer dedicated to luxury brands has been born at Dix Sept Paris. Dix Sept Paris launches a new offer for luxury brands: “TikTok creative lab” The agency Dix Sept Paris unveils TikTok Creative lab. A bespoke creative hub dedicated to supporting luxury brands looking to reach and engage Gen Z on TikTok. …
What is the future of fashion? Fashion facing its responsibilities. According to a study by IFM x Première Vision conducted in 2022, 65% of French people had purchased an eco-responsible fashion item in the past 12 months. And the main reason cited by those who did not is the lack of information. The desire for …
How can social selling reinvent e-commerce? We’ve discussed this in several episodes of this podcast, especially the last one, but our society is going through numerous crises of trust. Crises of trust in institutions, in politics, or even in the media. More than ever, and this is not new, French people are looking for figures …
What are the challenges of advertising in 2023? The economic crisis, trust issues, environmental challenges, and everyone's role in addressing them; the liberation of women's voices; our relationship to work and, more importantly, to working hours; and the impact of technology on our lifestyles, to name a few, are all topics that permeate society as …