What Are the 5 Creative Luxury Agencies you should know in India? India is no longer a peripheral market for luxury, beauty, and fashion brands. It is becoming one of the most strategically important territories for brand building, fueled by rising affluence, strong digital adoption, and a new generation of culturally aware consumers. Bain notes …
What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling meaningful communities — and why the number of followers isn’t the …
In a world where diversity budgets are shrinking, inclusive language is under attack, and political pressure is rising — can brands still afford to stand by their values? In this exclusive episode, we sit down with Angela Guy, former Chief Diversity, Equity & Inclusion Officer at L’Oréal North America, and current global advisor for the …
The observation: a ‘cult brand’ in search of a second winde Nike, the world’s leading sportswear brand, appears to be struggling to recapture the momentum that once fueled its success. After a stagnant performance in 2024—where apparel sales reached $13 billion with no growth—many are pointing to a lack of major innovations as the …
Are you looking for the best french luxury communication agency in 2026? If so, you’ll find in this guide a selection of the most innovative and influential french-based agencies, each renowned for crafting exceptional brand stories and unforgettable luxury experiences. A best French agency in luxury communication is defined not only by the trust it earns …
Travel, travel: a new world to conquer for tourism players. What is the future of tourism for Club Med? The tourism industry, like all others, is facing numerous upheavals. On one hand, the pandemic and lockdowns have sparked a desire for freedom, wide-open spaces, and discovery. On the other hand, environmental concerns, desires for simplicity, …
The Agency Awards Council gathers to celebrate the best communication agencies of 2022. DIX SEPT PARIS, BRAND CONTENT AGENCY OF THE YEAR 2022 This year, Dix Sept Paris is proud to win the Brand Content Agency of the Year 2022 award! This award recognizes the quality of our recent communication campaigns (cf: Chloé Parfums, Boss Parfums, Eau Thermale …
Luxury, once synonymous with exclusivity, refinement, and discretion, is in crisis. Luxury brands have succumbed to the temptation of mass production, offering lower-cost products that dilute their value and identity. This relentless pursuit of growth has weakened the very essence of luxury, leading to a profound rethinking of the sector. In 2025, it is time …
In a world where technology and luxury increasingly intersect to deliver unique and memorable experiences, the launch of Apple’s new Vision Pro headset promises to redefine the interactions between luxury brands and their customers. This innovative device opens up a multitude of possibilities, allowing brands to immerse consumers in previously unimaginable universes. From advanced personalization …
In the age of TikTok, luxury brands can no longer afford to operate without direction. With over a billion users, TikTok is no longer just a trendy platform; it is becoming the main stage where the future of luxury is being shaped. In 2024, innovation on TikTok is not optional but an absolute necessity. An …