Updated November 2026

What are the best luxury branding and creative agencies in Saudi Arabia in 2026?

Saudi Arabia is building brands at a pace few countries have ever known. Under Vision 2030, the Kingdom is creating destinations, cultural institutions, hotels, airlines and consumer brands, often from a blank page. Riyadh will host Expo 2030 and the country will host the FIFA World Cup in 2034, two deadlines that are accelerating every project.

For luxury and premium brands, this creates a rare opportunity and a high standard. Saudi audiences are young, connected and deeply attached to their culture: a brand has to feel both world-class and unmistakably at home, in Arabic as much as in English. The agencies below approach this challenge from different angles, from national-scale brand programmes to award-winning campaigns and Saudi-born identity design.

At a glance

Agency	Founded / base	Best for	Notable work
Dix Sept Paris	2016, Paris	Luxury brand creation, hospitality, beauty and fragrance	Chloé, Miu Miu, L’Oréal Paris, BOSS, Rabanne
SRMG Labs	2022, Riyadh	Award-winning campaigns and cultural storytelling	Billboard Arabia, Expo 2030 Riyadh bid
Landor	Global network, Riyadh studio	National, destination and corporate brand programmes	AMAALA, Saudia, Riyadh Sports Boulevard
BigTime Creative Shop	Riyadh	Entertainment and high-impact campaigns	Riyadh Season, The Ring
Gene Branding	Saudi Arabia	Saudi brand identity and sonic branding	Project Giddam, Saudi Arabian Football Federation

2. SRMG Labs

Launched in 2022 by Saudi Research and Media Group, the region’s largest media group, SRMG Labs began as an in-house unit and quickly became a full-service creative agency serving clients across the Kingdom and the region. Led by Chief Creative Officer Fadi Mroue, it worked with the Royal Commission for Riyadh City on the campaign supporting Riyadh’s successful bid for Expo 2030.

Its work for Billboard Arabia won a Gold and a Silver Lion at Cannes Lions 2025 for “The Second Release”, which revived the legacy of Etab, Saudi Arabia’s first female singer, and a Silver Lion in Design for “Sounds of the Land”. The agency was also named Creative Team of the Year at the 2025 Athar Festival in Riyadh.

Best for: brands and institutions looking for culturally rooted, award-level campaigns with deep access to Saudi media.

3. Landor

Part of WPP, Landor is one of the world’s leading brand consultancies and has shaped many of the Kingdom’s most visible new brands. Its Saudi work includes the identity of AMAALA, the luxury wellness destination on the Red Sea coast, Riyadh Sports Boulevard and King Salman Park, several of them awarded at the Transform Awards MEA, as well as the brand transformation of the national carrier Saudia.

Landor also created “iz”, a digital banking brand designed for young Saudis, and strengthened its Riyadh studio in 2025 with the appointment of a Managing Partner for the Kingdom.

Best for: giga-projects, destinations, national institutions and large corporations that need a brand programme at national and international scale.

4. BigTime Creative Shop

Based in Riyadh, BigTime Creative Shop has become one of the most awarded independent agencies of the region in entertainment. At Cannes Lions 2025, it led the Saudi delegation with two Gold Lions and was named Independent Agency of the Year in the Entertainment category, notably for its work for Riyadh Season, including the “Obsession” campaign around the Usyk vs Fury fight, and for The Ring.

Best for: entertainment, sport and lifestyle brands that need large-scale, high-impact campaigns.

5. Gene Branding

Led by Ahmed AlAbdullatif, a Saudi brand identity designer with more than fifteen years of experience, Gene Branding focuses on brand identities rooted in Saudi culture. The agency created Project Giddam with the Saudi Arabian Football Federation, the brand campaign that rallied the national team’s fans at the 2022 FIFA World Cup, including its sonic identity.

Best for: Saudi brands that want an identity built from local culture, with a strong verbal and sonic dimension.

How to choose the right agency for your brand in Saudi Arabia

Start with the nature of your project. A destination, an institution or a giga-project calls for an agency with experience at national scale. A campaign that must cut through culture calls for a creative shop with proven award-level work. A luxury, beauty or hospitality brand will need an agency that masters both the codes of the great Houses and the expectations of Saudi clients. In every case, ask to see bilingual work, check references in your category and meet the team that will handle your brand day to day.

How we selected these agencies

We assessed each agency on five criteria: the quality and consistency of its creative work, its experience with luxury, premium and high-profile brands, its understanding of Saudi Arabia’s culture and audiences, its ability to deliver across strategy, identity, content and campaigns, and the verifiable references it can show in the Kingdom. Dix Sept Paris wrote this ranking and appears in it. We applied the same criteria to every agency listed, and we update the selection every year.

Frequently asked questions

Do I need an agency based in Saudi Arabia?

A local presence helps for production, media relations and meetings with stakeholders. What matters most is the team’s understanding of Saudi culture and its ability to create in Arabic and in English. Many international agencies work in the Kingdom with dedicated teams and local partners.

How long does a brand creation project take in Saudi Arabia?

For a new brand, count four to six months from strategy to identity guidelines, longer for projects that involve government stakeholders or several brands at once. Naming in two languages, with trademark checks, should be planned early.

Which sectors are creating the most new brands in the Kingdom?

Hospitality and destinations, entertainment, retail, beauty and fragrance, real estate and financial services, all driven by Vision 2030 and the major events ahead, from Expo 2030 to the 2034 FIFA World Cup.

Work with Dix Sept Paris in Saudi Arabia

Looking for a luxury branding partner in the Kingdom? Discover our luxury branding agency in Riyadh, our Middle East luxury branding agency and our luxury hotel branding expertise.