In this episode of Visionary Minds, we sit down with Aila Morin, Chief Marketing Officer of MERIT Beauty, the minimalist beauty brand that has taken the U.S. by storm — and is now expanding worldwide. Together, we dive deep into brand building, creative strategy, and international expansion, exploring what it takes for a digital-native beauty …
“Beauty isn’t about perfection — it’s about emotion, confidence, and freedom.”— Violette Serrat, founder of VIOLETTE_FR Recorded live from Le Bon Marché in Paris, this new episode of Visionary Minds invites you into the world of Violette Serrat, founder of VIOLETTE_FR and one of the most influential creative voices shaping modern beauty. In this conversation with host …
Updated November 2026 What are the best luxury branding and creative agencies in Doha, Qatar, in 2026? Doha has become one of the most refined luxury markets of the Gulf. After hosting the FIFA World Cup in 2022, the city has kept building its cultural and hospitality landscape, from Msheireb Downtown to Lusail, with a …
Updated November 2026 What are the best luxury branding and creative agencies in Saudi Arabia in 2026? Saudi Arabia is building brands at a pace few countries have ever known. Under Vision 2030, the Kingdom is creating destinations, cultural institutions, hotels, airlines and consumer brands, often from a blank page. Riyadh will host Expo 2030 …
Updated November 2026 What are the best luxury and creative agencies in New York City in 2026? New York remains the capital of American luxury. It is where the Council of Fashion Designers of America is based, where New York Fashion Week sets the season’s conversation, and where European Houses test how their stories land …
Saudi luxury brand creation Saudi Arabia is entering a defining moment as the Kingdom undergoes an unprecedented cultural and creative transformation. Driven by Vision 2030, Saudi Arabia is no longer only a global consumer of luxury — it is becoming a powerful originator of new luxury identities, aesthetics, and cultural narratives. From NEOM to AlUla …