Top 5 Luxury and Creative Agencies in New York City in 2026
Updated November 2026
What are the best luxury and creative agencies in New York City in 2026?
New York remains the capital of American luxury. It is where the Council of Fashion Designers of America is based, where New York Fashion Week sets the season’s conversation, and where European Houses test how their stories land with American clients. For a luxury or beauty brand, the city combines the most influential media, the most demanding retail and a culture that moves fast between fashion, art, music and social platforms.
The agencies that matter here fall into two families: creative agencies that build the brand image, from campaigns to identity, and communication agencies that make it visible, through press, talent, influence and events. This selection brings together both, so that each brand can find the partner that matches its stage of growth.
At a glance
| Agency | Founded | Best for | Notable |
|---|---|---|---|
| Dix Sept Paris | 2016, Paris, with a team in New York | Rebranding, storytelling and campaigns for beauty brands | Chloé, Miu Miu, L’Oréal Paris, BOSS, Maybelline New York |
| Laird+Partners | 2002, New York | Luxury and fashion advertising, brand image | Tom Ford, Tommy Hilfiger, Jimmy Choo, Swarovski |
| BPCM | 1999, New York | Strategic communications for fashion, beauty and hospitality | Hermès Beauty, Glossier, Dom Pérignon, Aman New York |
| Purple | 1998, London, with a New York office | Luxury PR, talent and events | Byredo, Augustinus Bader, Dr. Barbara Sturm |
| Karla Otto | 1982, Milan, with a New York office | International luxury PR and brand building | Part of The Independents, with Bureau Betak |
1. Dix Sept Paris
Founded in Paris in 2016 by Elsa Barbier and Wilfried Klucsar, Dix Sept Paris builds desirable brands for luxury, beauty and fragrance Houses: brand strategy, identity, campaigns, content and influence. Its clients include Chloé, Miu Miu, L’Oréal Paris, BOSS, Rabanne, Champagnes Taittinger and Maybelline New York, and its campaign for Rabanne Million Gold was nominated at the TikTok Awards.
Its New York team works mainly with American beauty brands that need to rethink their branding, their storytelling or their campaigns. The aim is to reshape the brand narrative so that it becomes more desirable, for American consumers and for French and European ones, combining the craft of the great Paris Houses with the energy of American beauty. Stories are built social-first, for the platforms where desire now starts, then extended to campaigns, retail and events. Its co-founder also hosts the podcast Visionary Minds, with founders and CMOs of brands such as Tata Harper, Valentino Beauty and Audemars Piguet.
Best for: American beauty brands that want to rethink their branding, storytelling or campaigns, and grow their desirability in the US and in France.
2. Laird+Partners
Founded in 2002 by Trey Laird, previously executive vice president and corporate creative director of Donna Karan International, Laird+Partners is one of New York’s reference creative agencies for fashion, beauty and luxury lifestyle. Its work spans advertising, digital and social content, brand identity and positioning.
Over the years the agency has worked with Tom Ford, Tommy Hilfiger, Jimmy Choo, Karl Lagerfeld, Swarovski and Estée Lauder, and serves as the creative agency of the Council of Fashion Designers of America.
Best for: fashion and luxury brands that need a strong campaign image and a clear creative direction in the US market.
3. BPCM
Founded in New York in 1999 by Vanessa von Bismarck and Carrie Ellen Phillips, BPCM is an independent, founder-led strategic communications agency with offices in New York, Los Angeles and London. It works across fashion, beauty, hospitality, wine and spirits, automotive and sustainability, a field in which it launched a dedicated division in 2019.
Its clients have included Hermès Beauty and Hermès Watches, Glossier, Tata Harper, Dom Pérignon, Aman New York and Fusalp.
Best for: luxury, beauty and hospitality brands that want long-term strategic communications in the US and the UK.
4. Purple
Founded in London in 1998, Purple opened its New York office in SoHo and now also operates in Los Angeles, Miami and Hong Kong. One of its very first clients was Ian Schrager, and Calvin Klein was its first fashion client. The agency covers fashion, beauty, hospitality, talent and events, and is part of Together Group, a collective of agencies specialised in luxury and lifestyle.
In beauty, Purple has led campaigns for Byredo, Dr. Barbara Sturm, Augustinus Bader and Oribe.
Best for: luxury fashion and beauty brands that need press, celebrity and event expertise between New York and London.
5. Karla Otto
Founded in Milan in 1982 by Karla Otto, the agency became one of the most influential names in fashion communication and now operates from about twelve cities, including New York. It works as a full-service brand-building agency across fashion, design, beauty, lifestyle, arts and culture.
Karla Otto is part of The Independents, the global group that also includes Bureau Betak, the fashion show production agency, K2, Lefty and the Dubai-based agency The Qode.
Best for: international luxury houses that need coordinated communication across fashion capitals, from Paris and Milan to New York.
How to choose the right agency for your brand in New York
Start by separating two needs. If your brand image, campaign or identity must be created or reinvented, you need a creative agency. If your brand already has a strong image and must be seen, worn and talked about, you need a communication agency with the right press, talent and influence network. Many brands work with one of each. Then look at the references in your category, the seniority of the team that will work on your account and the agency’s ability to connect New York with your other markets.
How we selected these agencies
We assessed each agency on five criteria: the quality and consistency of its work, its experience with luxury and premium brands, its understanding of New York’s culture and audiences, its ability to deliver across strategy, image, content and influence, and the verifiable references it can show. Dix Sept Paris wrote this ranking and appears in it. We applied the same criteria to every agency listed, and we update the selection every year.
Frequently asked questions
Creative agency or PR agency: which one does a luxury brand need in New York?
A creative agency builds the brand’s image and campaigns; a PR agency makes the brand visible through media, talent and events. A brand launching in the US often needs both, with the creative work defined first so that every communication carries the same story.
When should an American beauty brand rethink its brand story?
When growth slows despite strong products, when the brand starts to look like its competitors on the shelf and on social media, or when it prepares a move upmarket or an international launch. A sharper story, a clearer identity and a campaign people remember often do more for desirability than another product launch.
How can an American beauty brand succeed in France?
French consumers value expertise, sensoriality and restraint. They expect a brand to explain what makes its formulas and its point of view unique, with a tone that favours craft over hype. Adapting the story, the visual codes and sometimes the names of ranges makes the difference well before distribution, and Paris press, French creators and specialist retail each call for their own approach.
Work with Dix Sept Paris in New York
Is your beauty brand ready for a sharper story? Discover our luxury communication agency in NYC and Dix Sept Paris, or explore our selection of the best luxury communication agencies in Paris.