MIDDLE EAST LUXURY BRANDING AGENCY
Dix Sept Paris
Dix Sept Paris is a Middle East luxury branding agency, building brands of desire in Dubai, Riyadh, Doha and Kuwait. The Gulf has become one of the most demanding luxury audiences in the world: clients who know the great Houses intimately, who live between Arabic and English, and who choose brands for the culture they carry. With creative direction from our Paris studio and a team dedicated to the region, we create brand strategies, bilingual identities, campaigns and influence programmes for luxury, beauty, fragrance and hospitality brands.
Branding
We create brand identities that speak to the Gulf with precision: names and visual codes designed to live in Arabic and in English, rooted in the region’s culture and recognisable from Riyadh to Dubai. From positioning to complete brand platforms, we shape the visual and verbal story of each brand, so that it becomes an experience Gulf clients want to return to.
360° Concepts
We imagine concepts that live across every touchpoint of the Gulf customer journey: flagship launches, mall activations, private events, digital content and retail. Each campaign follows the region’s own calendar, from Ramadan and Eid to national days and the winter season, around one strong central idea that every expression extends.
Advocacy
In the Gulf, desire travels by recommendation: in the majlis, at family gatherings and through the creators who set taste in Riyadh, Dubai and Kuwait. We build long-term relationships between brands and these voices, selecting ambassadors and creators aligned with each brand’s values to strengthen credibility and cultural impact across the region.
Production (TVC, Digital)
We manage end-to-end production, from TVCs to digital formats, with directors, photographers and producers across the Gulf. Shoots are planned around the region’s light, locations and cultural codes, and Arabic and English versions are delivered together. Our obsession: turning strong ideas into images that capture attention and fuel desirability.
AI Studio (ALIA)
ALIA our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich and reinvent creation. We develop images, prototypes, visual concepts and unique creative universes, while integrating these tools into a carefully controlled artistic approach. AI becomes a lever to push experimentation, boldness and brand distinctiveness even further.
Revealing a brand’s essence
A Paris luxury agency for the Gulf, at the intersection of art, fashion and digital
What sets Dix Sept Paris apart in the Middle East is our ability to bring Parisian craft and Gulf culture into the same brand.
We collaborate with fashion directors, contemporary photographers, visual artists and narrative creators, from Paris and from across the region: talents who have shaped the worlds of the great luxury Houses, and Gulf creators who know the codes, the language and the audiences of each market.
OUR MAISONS
Luxury brands that trust us
We work alongside leading Luxury Maisons and Premium brands that share our vision: singular creativity, controlled aesthetics and a constant search for meaning. Their fragrances, beauty lines and collections are loved across the Gulf, where we help them, and the region’s own brands, build lasting desire.
We believe in long-term relationships, mutual trust and artistic excellence that gives rise to powerful, cultural and memorable campaigns.
FAQ
Why choose a Paris luxury branding agency for a brand in the Middle East?
Gulf clients know the great Houses intimately and expect the same level of craft from every brand they choose. Paris remains the reference for that craft. Dix Sept Paris brings the standards of the luxury Houses we have served since 2016 (BOSS, Dior, YSL Beauty, Rabanne, Chloé) and applies them to the codes of each market, with dedicated pages for Dubai, Riyadh, Doha and Kuwait.
Which sectors do you work with in the Middle East?
Luxury fashion, beauty and fragrance, retail and hospitality. Fragrance holds a special place: the Gulf has one of the richest scent cultures in the world, and our work for fragrance Houses such as Rabanne, BOSS and Chloé gives us a precise understanding of it. We support international Houses entering or growing in the region, and Gulf brands that want to build desire at home and abroad.
Do you create brand names and identities in Arabic?
Yes. Names, identities and campaigns are created in Arabic and in English with native-speaking partners, so that each version reads as an original. We check meaning, sound and cultural fit in both languages before any trademark search, and design visual identities that work as well in Arabic script as in Latin.
What role does generative AI play in your creative work?
A central one, but never at the expense of the artistic eye. Our generative AI studio dedicated to luxury allows us to explore more creative directions, prototype faster and invent new aesthetics. AI is not a shortcut: it is an accelerator of creativity, led by art directors who know the standards of the greatest Houses.
How do you work with clients in Dubai, Riyadh, Doha and Kuwait?
Creative direction is led from our Paris studio, with a business development team dedicated to the Middle East and a network of Gulf talents activated on the ground for each project: photographers, directors, Arabic copywriters and producers. Meetings take place in the Gulf or online, as each project requires. We also create hotel brands for owners and developers across the region: discover our luxury hotel branding work.
Explore further
Dubai · Riyadh · Doha · Kuwait · Abu Dhabi · Bahrain · Luxury hotel branding