A data-driven deep dive into the future of fragrance

Why this episode matters

In this new episode of Visionary Minds, we welcome Alexis Amann, Chief Data Officer at Luxurynsight, for a sharp and compelling exploration of one of the most fascinating shifts in beauty today: the rise of fragrance. Through the lens of data, Alexis unpacks why perfume has become one of the industry’s most powerful growth engines — and what that reveals about the future of beauty, luxury, and consumer desire.

What you will hear in this episode

From market growth to cultural transformation

From the acceleration of the U.S. market to the influence of Gen Z, from premiumisation and e-commerce to the emergence of Asia-Pacific and the scent trends taking over social media, this episode goes far beyond numbers. It offers a rare perspective on how culture, identity, emotion, and aspiration are reshaping the way people discover, choose, and connect with fragrance.

Why you should Alexis Amann on the Future of Fragrance

A must-listen for beauty, luxury and marketing professionals

If you are passionate about beauty, luxury, branding, or marketing, this is an episode you won’t want to miss. Insightful, global, and deeply relevant, it gives you the keys to better understand not just where the fragrance market stands today — but where it is heading next.

Visionary Minds &
Dix Sept Paris

Visionary Minds is a podcast produced by Dix Sept Paris, a creative agency specialized in luxury and beauty. Through conversations with industry leaders, we explore the ideas, cultural dynamics, and creative frameworks shaping the future of luxury — providing brands and decision-makers with ongoing insight into the evolving landscape of clean luxury beauty.

Our mission is to create a space for dialogue with those redefining their industries, while offering strategic inspiration for brands, creatives, and executives navigating a rapidly shifting market.

We collaborate with houses such as Chloé, alongside other key players shaping the future of luxury and beauty, supporting them in crafting narratives that resonate internationally.