In recent years, the Gulf Cooperation Council (GCC) has rapidly transformed from a regional consumer market into a global beauty powerhouse. Nowhere is this shift more visible than in the United Arab Emirates, where the beauty industry—especially fragrance—is not only thriving domestically but achieving remarkable global influence. The UAE: From Consumer Market to Global Exporter …

A carte blanche given to Susanna Nicoletti Brand Washing: A Growing Blind Spot in Luxury Fashion In the latest Carte Blanche episode of Visionary Minds, we explore a growing yet rarely addressed issue in the luxury fashion industry: brand washing. Through the sharp and unfiltered perspective of Susanna Nicoletti, senior marketing and branding executive and …

Why the future of beauty brands will be built on patience, pragmatism, and smart capital The beauty industry is moving faster than ever. Trends rise and fall in days. Products go viral overnight. Brands are built in public, under constant pressure to scale, launch, and perform—often before their foundations are fully formed. So the real …