Are you looking for the best french luxury communication agency in 2025? If so, you’ll find in this guide a selection of the most innovative and influential french-based agencies, each renowned for crafting exceptional brand stories and unforgettable luxury experiences.

A best French agency in luxury communication is defined not only by the trust it earns from top-tier brands to redefine their image but also by its influence at both national and international levels. As the global capital of luxury, France is home to several agencies whose impact goes far beyond Paris.

Rather than pitting them against each other, we can highlight four French agencies whose work is widely recognised—by their peers, industry awards, and, above all, by the prestige of their clients. Beyond their expertise in luxury, these agencies excel in clearly defined areas of communication.

So, which are the best French luxury communication agencies in 2025?

After a short market context, we dive into each agency’s specialties and working methods: from strategic positioning and digital creativity to experiential storytelling, CSR consulting, and technological innovation.

The global personal luxury goods market is facing its sharpest slowdown in at least 15 years, hit by economic headwinds, geopolitical tensions, and declining consumer confidence—particularly among Gen Z (Bain & Company).

According to Bain’s 2025 outlook, the sector could contract by 2% to 5% in 2025 (Business of Fashion). Still, certain categories are proving resilient: luxury experiences (high-end travel, fine dining, cruises, yachts, private aviation) remain strong, while fragrances, jewelry, ready-to-wear, and eyewear continue to grow thanks to premiumisation and strong Gen Z engagement (Business Insider).

Bain expects a modest rebound of 0% to 4% growth in 2025, supported by recovery in China, stability in the Middle East, and gradual normalisation in Japan. By 2030, the market could reach €460–500 billion, driven by over 300 million new addressable consumers, especially in China and emerging regions (Bain & Company).

The industry also faces an identity crisis: since 2022, around 50 million consumers have stepped away from luxury brands, making craftsmanship and exclusivity more critical than ever (El País). Meanwhile, resale, sustainable luxury, and intangible experiences are becoming major growth drivers.r.

Through a focused lens, the luxury market is a coded universe requiring a refined approach to communication. Once this door is opened, what are the real strategies of luxury communication agencies in Paris? They aim to support brands, offering varied and distinctive approaches.

Luxury brands seek to create unique experiences for their clients, aligned with their brand’s values and history. However, they also desire innovative solutions that deviate from conventional paths, leaving a long-lasting impression like a signature perfume trail.

To achieve this, they rely on luxury communication experts to design advertising campaigns, branding strategies, branded content, press relations, spatial design, and more.

Why is France the heart of luxury communication? It’s no secret— Paris the City of Light is considered the global capital of fashion and luxury, so it’s no surprise that many specialized communication agencies are based here. A global phenomenon like “Emily in Paris," portraying Parisian luxury (albeit with varying accuracy), further emphasizes their prominence.

Here are four examples showcasing the best french luxury communication agency in 2025 (La crème de la crème) 🙂

Usually, it’s the shoemaker who wears the worst shoes… But for once—and because no one serves you better than yourself—let’s start with us! We promise to leave plenty of room for the others afterwards.

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Dix Sept Paris is a luxury communication agency specializing in brand content and the creation of advertising campaigns. Founded in 2016 by Elsa Barbier (former media manager at DDB Paris, Heaven) and Wilfried Klucsar (former business development director at ReflexParis, Omedia), the agency works with prestigious luxury brands such as Chloé, Miu Miu, L’Oréal, Hugo Boss, and Champagnes Taittinger.

What sets it apart is a vision driven not by fleeting trends, but by the deep currents that can transform communication overnight. Its mantra remains unchanged: tell stories that give true meaning to what an effective communication strategy should be. Dix Sept Paris has developed a holistic approach to luxury communication, blending creative ideas with a deep understanding of each client’s history and values.

Beyond its luxury communication expertise, Dix Sept Paris is committed to promoting inclusive beauty and minimizing the environmental impact of its campaigns. The agency collaborates with beauty brands that celebrate diversity in body shapes, skin tones, and hair textures—encouraging them to embrace natural beauty and highlight each individual’s uniqueness.

This commitment to inclusive beauty and sustainability goes hand in hand with the agency’s specialization in wine and spirits brands. With an in-depth understanding of this evolving industry, Dix Sept Paris works with prestigious labels to create advertising campaigns that reflect their heritage and craftsmanship—showcasing quality and authenticity while delivering immersive, responsible experiences for consumers.

The agency also takes concrete steps to reduce the environmental footprint of its campaigns, using sustainable materials and recycling waste from production shoots. It encourages brands to adopt eco-friendly practices in both manufacturing and packaging. This comprehensive approach earned Dix Sept Paris the title of French brand Content Agency of the Year at “Les Agences de l’Année" awards.

The + of Dix Sept Paris

A vision perfectly in tune with the times—free from cynicism or gloom—rooted in clear-eyed analysis of the present, emerging trends, and actionable solutions. A creative responsibility it carries and shares with clients, notably through its TikTok Lab, a hands-on way to engage the new generation. And let’s not forget its luxury podcast: Visionary Minds.

Publicis Luxe is an internationally renowned agency and part of Publicis Groupe, one of the largest communication groups in the world. Established in 2018 as a new division dedicated to delivering luxury communication services to the group’s own brands as well as other high-end labels, the agency has quickly earned a reputation as one of the most prominent in its field.

Led by Charles Georges-Picot, Publicis Luxe has built its expertise around designing unique brand experiences. With a team of over 300 passionate professionals from diverse backgrounds—including 140 creatives—the agency supports global brands through every stage of their marketing transformation, from strategy to production.

Since its inception, Publicis Luxe’s primary mission has been to craft memorable experiences for consumers—enriching the products, services, and narratives of luxury brands “to transform them into powerful emotional connections.”

When discussing the best luxury agency in France, it’s hard not to mention the one that has evolved from its original expertise—image—to meet the full spectrum of its clients’ needs. Chic has seamlessly integrated experience design, content creation, product design, brand identity, and packaging into a cohesive offering.

Today, Chic is a reference in Brand Design, Brand Content, and Brand Experience for luxury sectors including spirits, gastronomy, beauty, cosmetics, watchmaking, jewelry, hospitality, and tourism. Its prestigious client list includes Annick Goutal, By Terry, Azzaro, Jaeger-LeCoultre, Cartier, and Hermès.

Founded in 2018, Chic has earned recognised legitimacy in the luxury world thanks in part to its in-house production unit, Les Ateliers. This production house manages both the creation and execution of brand content projects, adapting concepts and artistic vision across photography, motion, retail, and packaging.

What truly sets Chic apart is its culture—rooted in collective intelligence and a constant dedication to its craft. This mindset, combined with the strength of its Les Ateliers model internationally, enabled Chic to establish offices in London, Singapore, and New York as early as 2018.

Agence Mews is a luxury communication agency specializing in luxury press relations. Based in Paris and Marseille—a city increasingly known for its creative innovation—the agency operates in the fields of art, tourism, gastronomy, and hospitality, serving a loyal and discerning clientele that includes La Compagnie du Café, Babel in Belleville, and Hôtel Rochechouart.

Founded in 2011 by Laëtitia Toulouse, Mews was built much like one would form a family or a close-knit circle of friends. Inspired by the professional projects of those around her, she envisioned a unique team made up of strong, distinctive personalities.

In 2013, Mews opened a branch in Marseille—a move that reflects the agency’s ability to seize opportunities and take risks in order to grow. This personal and human approach, combined with a strong professional expertise, allows Agence Mews to stand out in a competitive market.

This philosophy is also evident in the agency’s relationships with journalists, which focus on human connection and face-to-face exchanges, creating genuine partnerships rather than transactional interactions.

Did you like this article regarding the best french luxury communication agency? We’d love to hear your thoughts and insights on our selection. Which agencies have impressed you the most, and why? Let’s connect, exchange ideas, and explore how the world of luxury communication is evolving. Whether you’re a brand looking for the perfect creative partner or a professional eager to share experiences, we’re always open to meeting and starting a conversation.