Alexandre Cattier (Cellar Master at Cattier Champagne House) shares his strategy and vision on the success of Armand de Brignac Champagne

Entrepreneurship is often said to be an adventure! But for every success story, how many failures are there? For every great story that starts in a garage, how many projects are abandoned? The reality is, behind the myth of the successful entrepreneur, there’s not just genius. There’s mostly hard work, common sense, boldness, and a bit of luck.

The story we want to tell today proves all of this. But don’t worry, it’s one of those stories that ends well.

The Forward-thinking Vision of a Champagne House.

We are going to tell the story of a company that makes champagne and one man. Jean-Jacques Cattier, who decided to lead a small revolution in an industry that’s traditionally very codified.

The story of a champagne brand that dreamed of luxury and, along the way, captivated Jay-Z, the world of hip-hop, China, the United States, and LVMH.

This is our topic today: “Innovating in a Highly Codified Industry: The Example of Armand de Brignac.”

To discuss this fascinating story and subject, I’m pleased to welcome Alexandre Cattier, President and Cellar Master of the Cattier Champagne House, the parent company of Armand de Brignac.

Introduction to Alexandre Cattier:

Alexandre Cattier, son of Jean-Jacques, graduated with a National Enologist Diploma from the University of Reims in 2002. He joined the Cattier House after gaining experience in Australia. His father Jean-Jacques began passing on the secrets of blending the various cuvées, which have been passed down through generations.

Imbued with the House spirit, Alexandre continued his father’s work by taking the reins of the House in 2011 and became the guarantor of the Cattier signature.

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A podcast produced and hosted by Dix-sept Paris Agency.
Journalist: Bastien Joseph
Producer: Wilfried Klucsar
Production Coordinator: Elise Rey

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