Travel, travel: a new world to conquer for tourism players. What is the future of tourism for Club Med?

The tourism industry, like all others, is facing numerous upheavals. On one hand, the pandemic and lockdowns have sparked a desire for freedom, wide-open spaces, and discovery. On the other hand, environmental concerns, desires for simplicity, and ecological awareness have profoundly changed how we view and travel the planet.

Amidst these paradoxes and contradictions, how do tourism companies adapt and evolve? What are the new expectations of travelers, and what is the role of brands in this new context?

How has Club Med, one of the favorite brands of the French, adapted both its commercial offerings and communication strategies to meet these new expectations?

This is the topic of today's episode with Raphaëlle CHIAPOLINO, Product Marketing Director for Europe and Africa at Club Med. Dix Sept Paris is a podcast produced and created by the agency Dix-Sept Paris.