Luxury Communication Agency in Dubaï
DIX SEPT PARIS
LUXURY COMMUNICATION AGENCY IN DUBAI
Dix Sept Paris is the French creative and communication agency partnering with luxury houses and premium brands across Dubai and the GCC.
In a region where innovation and excellence define success, we help brands stand out by crafting emotion-driven narratives, meaningful campaigns, and timeless aesthetics that connect deeply with discerning audiences.
Today’s world is driven by attention — and in Dubai, attention is earned through vision, originality, and purpose.
Our mission is to help brands capture hearts and minds through storytelling that celebrates both Parisian creativity and Arab sophistication.
Are you ready to redefine your brand’s luxury presence in Dubai?
MARKET GROWTH AND OPPORTUNITY IN DUBAI AND UAE
The luxury sector in the United Arab Emirates — and particularly in Dubai — is experiencing sustained and strategic growth, positioning the country as one of the most dynamic luxury hubs globally.
According to Bain & Company and Altagamma, the Middle East remains one of the most resilient luxury markets worldwide, with the UAE acting as a regional engine thanks to strong consumer confidence, international tourism, and high-net-worth population growth. Dubai has become a key destination for luxury spending, driven by both local consumers and international clients relocating or travelling to the region.
This momentum is reinforced by the UAE’s long-term economic diversification strategy, which places culture, fashion, and creative industries at the heart of its growth model. Dubai’s luxury ecosystem is structured around world-class retail destinations such as Dubai Mall and Mall of the Emirates, alongside a rapidly expanding calendar of cultural and fashion events including Dubai Fashion Week, Art Dubai, and Design District (d3) initiatives.
Dubai has also established itself as a gateway between Europe, Asia, and Africa, attracting global luxury brands seeking access to new markets. The city’s ability to combine retail, hospitality, real estate, and experiential luxury has redefined the way brands engage with consumers, emphasizing immersive brand environments and high-touch clienteling.
Finally, the rise of a young, digitally savvy regional consumer — alongside a growing appetite for local designers and Middle Eastern narratives — is reshaping the luxury landscape. Government-backed platforms, private investment, and international partnerships are accelerating the emergence of the UAE as a long-term fashion and luxury capital for the Middle East and beyond.
From Paris To Dubaï
Since our creation, we’ve partnered with the most forward-thinking luxury and lifestyle brands to deliver bespoke campaigns that elevate brand perception and engagement. As Dubai evolves into a global hub for luxury and innovation, the luxury communication agency Dix Sept Paris stands as the creative bridge between Parisian artistry and Middle Eastern refinement.
“At Dix Sept Paris, we help brands navigate this landscape by craftingcommunication strategies that speak to both Dubaï refinement and international ambition.”
OUR SERVICES
WHERE WE CREATE VALUE
BRANDING
We create strong, coherent, and distinctive brand identities designed to establish themselves durably within their universe. From defining positioning to developing complete brand platforms, we craft visual and verbal narratives that create meaning, assert a vision, and establish true singularity. Each brand becomes a holistic experience, designed to inspire and engage.
360° CONCEPT
We design cross-channel concepts built to live across every touchpoint. Our 360° approach ensures a strong central idea, strategically and creatively deployed across all formats: global campaigns, activations, digital content, retail, and experiential events. Every expression becomes a coherent and immersive extension of the brand universe.
INFLUENCE
We design authentic and relevant influence strategies rooted in the creation of long-term relationships between brands and their communities. Whether working with ambassadors, talents, or opinion leaders, we select and support voices aligned with the project’s values to strengthen credibility, amplify reach, and generate cultural impact.
PRODUCTION
(TVC & DIGITAL)
We oversee the full production and post-production of content, from TV commercials to the most innovative and engaging digital formats. Working with our network of creative talents, we ensure precise, seamless, and ambitious execution. Our obsession: turning strong ideas into powerful imagery that captures attention and fuels desirability.
AI GENERATIVE
Our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich, and reinvent creation. We develop images, prototypes, visual concepts, and original creative worlds, while integrating these tools within a controlled and intentional artistic approach. AI becomes a lever to push experimentation, boldness, and brand singularity even further.
OUR PROJECTS
Recognized for Creative Excellence
Dix Sept Paris was awarded “Brand Content Agency of the Year 2022” at the Agencies of the Year Awards, a recognition of our dedication to creative innovation and our commitment to meaningful storytelling.
This award reflects the collective effort of our team, our trusted network of creative partners, and the visionary clients who share our belief that luxury is not only a style — it’s a story.
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary, creative and award-winning agency.
TIKTOK AWARDS
Greatest creative (nominated)
2025
agency of the year
brand content
2022
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.