Luxury Communication Agency NYC
DIX SEPT PARIS
A luxury communication agency born in the avant-garde
As a Luxury Communication Agency NYC, Dix Sept Paris partners with American beauty and fashion brands seeking a creative vision that blends Parisian artistic excellence with New York’s cultural energy.
In 2025, New York stands as one of the world’s most vibrant luxury and beauty markets. According to Vogue Business (2025), U.S. brands are now prioritizing culture-driven creative storytelling, social-first campaigns, and technology-enhanced production to stay ahead of Gen Z and Gen Alpha expectations. Meanwhile, McKinsey’s State of Fashion 2025 highlights that U.S. luxury brands increasingly seek agencies that merge European creative excellence with platform-native agility. BoF Insights (2024–2025) confirms that beauty and skincare brands that outperform rely on bold creative universes, culturally relevant narratives, consistent creator-driven activations.
This is the strategic space where Dix Sept Paris thrives — now partnering with American brands seeking a luxury communication agency capable of delivering artistic impact and cultural resonance.
A Paris–NYC Luxury Creative Agency Shaped by Art, Fashion & Digital Culture
What defines us as a Luxury Communication Agency in NYC is our ability to merge European craftsmanship, fashion-driven aesthetics and platform-native creative thinking. This dual heritage allows U.S. brands to access a rare blend of cultural depth, artistic direction and cutting-edge digital innovation — a combination increasingly sought after by luxury and beauty houses in the U.S.
Dix Sept Paris is a global luxury communication agency blending Parisian artistic standards with New York’s cultural momentum.
Since 2016, we’ve cultivated a rare position at the intersection of fashion, beauty, art, technology and contemporary digital culture.
We collaborate with leading visual artists, narrative creators, indie voices shaping platform culture.
This hybrid approach allows us to craft iconic creative worlds, culturally relevant stories, and high-impact social-first ecosystems for luxury, beauty and premium brands..
OUR SERVICES
WHERE WE CREATE VALUE
BRANDING
We create strong, coherent, and distinctive brand identities designed to establish themselves durably within their universe. From defining positioning to developing complete brand platforms, we craft visual and verbal narratives that create meaning, assert a vision, and establish true singularity. Each brand becomes a holistic experience, designed to inspire and engage.
360° CONCEPT
We design cross-channel concepts built to live across every touchpoint. Our 360° approach ensures a strong central idea, strategically and creatively deployed across all formats: global campaigns, activations, digital content, retail, and experiential events. Every expression becomes a coherent and immersive extension of the brand universe.
INFLUENCE
We design authentic and relevant influence strategies rooted in the creation of long-term relationships between brands and their communities. Whether working with ambassadors, talents, or opinion leaders, we select and support voices aligned with the project’s values to strengthen credibility, amplify reach, and generate cultural impact.
PRODUCTION
(TVC & DIGITAL)
We oversee the full production and post-production of content, from TV commercials to the most innovative and engaging digital formats. Working with our network of creative talents, we ensure precise, seamless, and ambitious execution. Our obsession: turning strong ideas into powerful imagery that captures attention and fuels desirability.
AI GENERATIVE
Our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich, and reinvent creation. We develop images, prototypes, visual concepts, and original creative worlds, while integrating these tools within a controlled and intentional artistic approach. AI becomes a lever to push experimentation, boldness, and brand singularity even further.
FROM PARIS TO NYC
OUR PROJECTS
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary, creative and award-winning agency.
TIKTOK AWARDS
greatest creative (nominated)
2025
agency of the year
Brand content
2022
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.
FAQ
Why work with an international luxury communication agency based in Paris and New York City?
Working with an agency established in both Paris and New York City allows brands to benefit from a truly international vision, combining European strategic heritage with a deep understanding of the US market. Dix Sept Paris operates with teams in Paris and NYC, enabling us to build strong brand platforms, refined narratives and campaigns that resonate locally while scaling globally across markets and touchpoints.
Do you have a local team based in New York City?
Yes. As of January 2026, Dix Sept Paris operates with a dedicated local team based in New York City, working in close collaboration with our Paris headquarters. This dual presence allows us to combine on-the-ground market understanding with international strategic and creative leadership, ensuring agility, relevance and consistency across projects.
Do you support US-based brands looking to expand internationally?
Absolutely. We support US-based luxury and premium brands in their international expansion strategies, from Europe to the Middle East and global markets. Our role is to clarify positioning, adapt narratives by region, create content designed to travel globally and orchestrate campaigns that transform US market success into international desirability.
Do you work only in New York City or across the United States?
We operate in New York City and across the United States. Our NYC team works hand in hand with our Paris office to deliver projects nationwide, ensuring consistent strategic direction, creative excellence and cultural relevance across all US markets.
How do you balance European heritage with American market expectations?
Our strength lies in the dialogue between our Paris and New York teams. We draw from European brand culture, craftsmanship and long-term vision, while fully integrating the speed, ambition and cultural dynamics of the US market. This balance allows us to create brands and campaigns that are both distinctive and competitive at a global level.
What budget should be planned to work with Dix Sept Paris in New York City?
Each project depends on its scope (branding, brand platform, 360° campaigns, brand content, influence, TVC or digital production, activated markets). Given the nature of the projects we support and the level of excellence expected by Luxury Houses and premium brands, Dix Sept Paris works on projects starting from a minimum budget of USD 55,000. This threshold allows us to mobilise our Paris and NYC teams to deliver ambitious, coherent and internationally scalable work.