communication agency for luxury BRANDS
DIX SEPT PARIS
A luxury communication agency born in the avant-garde
Dix Sept Paris is a luxury communication agency dedicated to Houses and premium brands that want to strengthen brand desire and stay one step ahead.
Since 2016, we have cultivated a singular position. A rare blend of artistic excellence, creative agility, platform expertise and technological innovation (generative AI).
We create 360° creative platforms designed to live with intensity: in iconic campaigns, on social media, in culture and within the communities that matter.
A luxury communication agency at the intersection of art, fashion
and the digital world
What sets Dix Sept Paris apart from other luxury communications agencies is our ability to bring together the talents who genuinely shape contemporary aesthetics.
We collaborate with fashion directors, contemporary photographers, visual artists and narrative creators who have contributed to the universes of the most iconic legacy brands and to the identity of standout DNVBs.
These talents bring a rare level of artistic rigour, capable of creating powerful worlds, signature imagery, stories that leave a mark and atmospheres that define an era.
Alongside them, we also work with talents from indie brands and community-driven labels, who are experts in social-first narratives, creative agility, digital culture codes and the energy of new generations.
This hybrid approach makes Dix Sept Paris a truly unique luxury communication agency on the market.
360° platforms that are desirable, cultural and long-lasting
As a luxury communication agency we support each House with a holistic approach built on three pillars.
1. BRANDING & 360° CAMPAIGNS
The first pillar, Imagination, is about defining vision and strategy. We always begin by establishing a solid framework, working on the brand platform and creative platform, exploring insights, data and social listening, and decoding both trends and community dynamics. We design editorial and narrative strategies that allow the brand to find its rightful place in the cultural landscape. This phase defines a clear, distinctive and enduring territory – a genuine strategic playground for all of the House’s touchpoints and future 360° campaigns.
2. campaign, BRAND CONTENT & AI generative content
The second pillar, campaign, Brand content & AI Generative content, encompasses everything related to the creation of iconic universes. We imagine and produce ideas that can live everywhere, with a strong identity and an acute sense of detail: image campaigns and films, brand content, social-first content, creative direction, art direction, retail content, influence and PR, as well as podcasts, digital experiences and immersive formats. Our in-house generative AI agency dedicated to luxury, ALIA, enables us to explore more creative routes, prototype faster and optimise the creative process – without ever compromising on the aesthetic standards that define our work.
3. influence & ADVOCACY
Finally, the third pillar, Influence and advocacy, gives each idea the visibility it deserves. A creation truly makes sense only when it meets its audiences; that is why we orchestrate all relevant levers: social media strategies, creator and influence programmes, media campaigns – online, offline and social – as well as 360° activations. We continuously monitor performance and learning to maintain a fluid, coherent and powerful ecosystem, from hero films to the most agile social-first formats, including influencer content and in-store experiences.
What makes Dix Sept Paris an incomparable luxury communication agency
Fashion-level artistic excellence × indie brand agility
A unique formula: the fashion-driven vision of the most influential artistic talents combined with the creative agility of indie profiles who master social and new cultures. Together, they craft campaigns that resonate just as strongly within the industry as they do across platforms.
OUR SERVICES
Where we create value
BRANDING
We create strong, coherent, and distinctive brand identities designed to establish themselves durably within their universe. From defining positioning to developing complete brand platforms, we craft visual and verbal narratives that create meaning, assert a vision, and establish true singularity. Each brand becomes a holistic experience, designed to inspire and engage.
360° CONCEPT
We design cross-channel concepts built to live across every touchpoint. Our 360° approach ensures a strong central idea, strategically and creatively deployed across all formats: global campaigns, activations, digital content, retail, and experiential events. Every expression becomes a coherent and immersive extension of the brand universe.
INFLUENCE
We design authentic and relevant influence strategies rooted in the creation of long-term relationships between brands and their communities. Whether working with ambassadors, talents, or opinion leaders, we select and support voices aligned with the project’s values to strengthen credibility, amplify reach, and generate cultural impact.
PRODUCTION
(TVC & DIGITAL)
We oversee the full production and post-production of content, from TV commercials to the most innovative and engaging digital formats. Working with our network of creative talents, we ensure precise, seamless, and ambitious execution. Our obsession: turning strong ideas into powerful imagery that captures attention and fuels desirability.
AI GENERATIVE
Our AI studio explores new aesthetics and the possibilities offered by artificial intelligence to accelerate, enrich, and reinvent creation. We develop images, prototypes, visual concepts, and original creative worlds, while integrating these tools within a controlled and intentional artistic approach. AI becomes a lever to push experimentation, boldness, and brand singularity even further.
Our projects
The founders: vision, culture and high standards
Dix Sept Paris was founded by Elsa Barbier and Wilfried Klucsar, both from leading luxury and digital agencies. They share a core belief: luxury brands must unite desire, culture, platforms and technology if they are to stay ahead.
Wilfried Klucsar
Co-founder
Elsa Barbier
Co-founder & President
Awards & Nominations
Dix Sept Paris is a visionary, creative and award-winning agency.
TIKTOK AWARDS
Greatest creative (nominated)
2025
AGENCY OF THE YEAR
Brand content (winner)
2022
Let’s meet
Are you looking for a luxury communication agency able to combine strategic vision, creative excellence, platform expertise and innovation?
Visionary Minds: the podcast for luxury Houses and premium brands.
Every month, the Visionary Minds podcast welcomes leading figures from the marketing ecosystem: executives from major luxury Houses such as Marianna Hewitt (Summer Fridays), Valentino, Chloé, YSL Beauty, MERIT, Lily of the Valley as well as influential personalities like Rocky Barnes and Kenza Sadoun, alongside creatives, strategists and innovators at the forefront of industry shifts.
Together, they share their perspective on Luxury, Marketing and the values that are shaping the new generation of international brands.
FAQ
What makes Dix Sept Paris a global agency rather than a local one?
Dix Sept Paris is built to operate internationally by design. We combine European brand culture and creative excellence with a platform-first approach: strong brand foundations, coherent narratives, and campaigns designed to travel across markets. Our work connects strategy, aesthetics, culture, platforms and innovation—allowing luxury and premium brands to remain distinctive locally while building long-term desirability globally.
How do you operate internationally without multiplying offices?
We operate through a flexible international model combining core leadership, dedicated project teams and on-the-ground mobilisation when needed. This structure allows us to be close to brands, partners and talents in each market, while ensuring consistent strategic direction, creative standards and execution quality across all deliverables.
Which markets do you operate in?
We support brands across key international markets including the United States, the Middle East, Europe, India and Africa. Depending on the project, we adapt narratives, formats and channel strategies to each region—while maintaining a coherent brand platform and a consistent level of creative excellence.
Do you support the creation of new luxury brands?
Yes. We regularly support emerging luxury and premium brands from the earliest stages: defining positioning, building a brand platform, shaping a creative territory, crafting the narrative and designing the identity. Our objective is to build brands that are immediately credible, culturally relevant and ready to perform internationally.
How do you help brands scale internationally?
We help brands scale by building strong foundations and translating them into market-ready executions. This includes clarifying the brand platform, adapting narratives by region, designing a consistent 360° framework, producing content that travels across platforms, and orchestrating amplification through social, influence and paid media—while ensuring coherence and desirability at every touchpoint.
How do you ensure cultural relevance in each market?
We start from the brand’s DNA and a clear understanding of local cultural codes. Our role is not to standardise identities, but to translate them into a refined and universal language that resonates locally. We adapt narratives, creative references, formats and channel choices to each market while protecting the brand’s coherence and long-term equity.
How does generative AI fit into your creative process?
Generative AI is a creative accelerator within our process—never a shortcut. Through our dedicated studio, we use AI to expand visual research, prototype faster, explore more creative directions and build refined variations with strong creative control. This allows us to increase exploration and efficiency while maintaining the aesthetic standards expected by Luxury Houses and premium brands.
What types of projects do you typically support?
We typically support projects spanning branding (brand platform, positioning, identity, storytelling), communication strategy, and brand content production across digital and film. We also help brands design 360° campaign frameworks and activation plans across touchpoints, ensuring that strategy and creativity remain coherent from vision to execution.