Petit Bateau (Groupe Rocher) trusts the agency Dix Sept Paris for the launch of its new eau de parfum named “Eau de Petit Bateau".

The agency developed the creative concept, storytelling, creative packshot, digital content strategy, as well as the brand content for this international campaign. These creations can be found in stores and across the brand’s various social media and digital platforms.

Following the launch of Eau Soilogne, its fragranced care water specially designed for toddlers, Petit Bateau is proud to present its intense version for older children: an alcohol-free eau de parfum, rich in ingredients of natural origin (89.5%), for a more intense and long-lasting fragrance. Suitable for ages 12 to 99.

“At Petit Bateau, we greatly value the precious bond between parents and children and believe that they continuously influence each other in positive ways. Another deeply rooted belief of ours is that age differences offer far more opportunities for sharing than reasons for distance."

A big thank you to Petit Bateau (Groupe Rocher) for their trust in the launch of this campaign.

Agency: Dix Sept Paris
Client: Petit Bateau
Account Director: Elsa Barbier
Account Manager: Morgane Landrieu
Project Manager: Elise Rey