ATELIER DES FLEURS (Chloé)
Brand content – Cedrus Limited Edition

Atelier des Fleurs (Chloé) unveils its new campaign for the limited-edition Cedrus, created by the agency Dix Sept Paris and photographed by Lauren Bamford. This campaign marks the renewal of the collaboration between Chloé and Dix Sept Paris, following a call for tenders won by the agency. 

MANIFESTO

Conceived as an immersion into the artistic process of Anne-Sophie Barlet, the author of the exclusive illustration for this limited edition, the campaign stages a poetic dialogue between art and fragrance. It is being rolled out internationally, in points of sale and across digital platforms.