BOSS The Scent – Le Parfum #ThePowerOfAttraction

BOSS Parfums (Coty) selected Dix Sept Paris following a competitive pitch for its digital activation. The agency was chosen to lead the digital and PR launch of its new intense fragrance: BOSS The Scent Le Parfum.

Dix Sept Paris developed the digital creative concept built around the hashtag #ThePowerOfAttraction. The agency also crafted the storytelling, the digital content strategy, as well as the digital and press brand content for this international campaign.

The campaign highlights BOSS brand ambassadors Jacob Elordi and Laura Harrier.

L’insight de l’activation digitale :

In a time when encounters are data-based and calculated to maximize the odds of successful matches, when we want to explain and rationalize every choice, every feeling, every desire, we tend to forget how strong our body and senses are and how they prevail in our interaction with people.

Our attrations often remain strange to ourselves, mysterious, and difficult to explain. Sight, smell, touch, combine and take control over us.

It just happens. It is irrepressible, unstoppable, like a law of physics and chemistry that brings together 2 bodies like magnets, according to forces and movements that are not even predictable.

Here are the power of attraction.

CLIENT

COTY

TAGS

SHARE