What is the future of fashion?

Fashion facing its responsibilities. According to a study by IFM x Première Vision conducted in 2022, 65% of French people had purchased an eco-responsible fashion item in the past 12 months. And the main reason cited by those who did not is the lack of information.

The desire for change, ethics, and commitment is not new. We’ve discussed it extensively in this podcast, but most importantly, it is inevitable. There is a genuine underlying movement, particularly in the fashion sector, addressing these issues and the role of brands in this context.

This trend is supported and amplified by three factors working together and ensuring its longevity:

• The legal factor, with evolving laws to regulate the sector and compel some actors to act,

• Consumer demands, increasingly vigilant about these issues, as previously explained

• And the goodwill of the brands themselves, with decision-makers and employees who, like any citizen, are becoming increasingly aware of these themes.

Is fashion truly compatible with this new mode of consumption? Will it inevitably face its responsibilities?

This is the topic of today’s episode. You are listening to the 23rd episode of “L’œil de l’expert," produced and realized by Dix-Sept Paris.

For this episode, I am delighted to welcome Rym Trabelsi, co-founder and CMO of Clear Fashion.

ACKNOWLEDGEMENTS

A huge thank you to Rym Trabelsi for this episode: “Fashion facing its responsibilities"

Production: Dix Sept Paris
Guest: Rym Trabelsi
Journalist: Bastien Joseph
Producer: Wilfried Klucsar
Production Coordinator: Elise Rey