What is the Impact of the War in Ukraine on this Sector?
Luxury Brands: What is the Impact of the War in Ukraine on this Sector?
Eric Briones (Darkplanneur) shares his insights on the impact of the Ukrainian conflict on the luxury industry.
This has been a recurring theme in the world of communication and in our podcasts for several months. A subject that often finds itself at the heart of articles in the specialized press, op-eds, or interviews with communication professionals: the engagement of brands. 
More than ever, corporate communications are being scrutinized and analyzed. This is a logical consequence of the increasingly prominent role companies have taken and sought to take within society in recent years.
Add to that the rise of social media, which has facilitated direct interactions with consumers, and brands are now being called upon to abandon neutrality. They must clearly display the causes they support and align their words with actions.
Ecology, feminism, representation, working conditions for employees and contractors—these themes have been among the most common in corporate communications until now.
But for the past few weeks, another equally dramatic current event has dominated attention and minds: the war in Ukraine! The invasion of a country bordering the European Union surprised and shocked the world, triggering a wave of solidarity and mobilization.
Some brands have not hesitated to react, including luxury brands—a sector typically inclined towards discretion when politics is involved. What consequences will recent events have on the sector? Is the era of neutrality definitively over? That is the topic of today’s episode: The Impact of the War in Ukraine on the Luxury Industry.
You are listening to the fifteenth episode of *The Expert’s Eye*, a podcast produced and hosted by the Dix-sept Paris Agency.
LISTEN TO THE EPISODE: THE IMPACT OF THE WAR IN UKRAINE ON LUXURY BRANDS
About Eric Briones:
A free thinker on luxury for 18 years.
Strategic Planner, speaker, entrepreneur, author, and General Manager of the Journal du Luxe
Eric has also worked for: Hermès, Le Printemps, Club Med, L'Oréal Luxe, Vuitton, LVMH, Chanel, Boucheron, J.M Weston, Le Monde, Audemars Piguet, Chopard, La Rinacente, G.H Mumm, Perrier-Jouët, and more.
Interview conducted by: Bastien Joseph
Producer: Wilfried Klucsar
Production Coordinator: Elise Rey
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