If there is one story that perfectly illustrates how intuition, community, and culture can shape a global beauty phenomenon, it’s the journey of Marianna Hewitt, co-founder of Summer Fridays.
In this interview Marianna Hewitt Summer Fridays, recorded live from Los Angeles, we explore the “aha moment” that sparked the brand, the rise of the iconic Jet Lag Mask, and the philosophy that transformed a digital creator into one of the most influential voices in modern beauty.

Produced by Dix-Sept Paris, our creative communication agency based between Paris and New York, this conversation bridges two worlds — the refinement of French aesthetics and the innovation of West Coast beauty culture.
And at the heart of it all: a founder who redefined how a brand can feel, look, and connect.

“I always thought about storytelling that drives emotion and that emotion is trust."

— Marianna Hewitt, founder of Summer Fridays

When you step into the beauty world through social media, few names shine as brightly — and as gracefully — as Marianna Hewitt, co-founder of Summer Fridays.

This interview Marianna Hewitt Summer Fridays, recorded live from Los Angeles, this conversation is one of the most intimate episodes of Visionary Minds, the podcast produced by Dix Sept Paris bridging French and American beauty culture.

In this conversation, Marianna reveals the real story behind the brand, the emotional turning point that ignited the creation of the Jet Lag Mask, and how community, storytelling, and personal growth continue to guide her today.

If you were looking for the definitive interview Marianna Hewitt Summer Fridays to understand her journey from digital storyteller to global beauty founder, this is it.

Marianna started in the world of media and digital content long before “influencer" was a career path…

“Think about progress instead of perfection… sometimes you just have to launch it and see what people say.”

In this interview Marianna Hewitt Summer Fridays, Marianna shares the exact moment she realized the beauty industry was missing something simple, soothing and effective. 

During the preparation of this episode, Marianna’s team shared something special:
there was a true “aha moment” that sparked the idea for Summer Fridays’ first product.

It wasn’t planned. It wasn’t driven by market studies.
It was a moment of clarity — a frustration, a need, a gap in the industry — that led her and her co-founder Lauren to create the now-iconic Jet Lag Mask.

This turning point transformed a shared idea into a global phenomenon, selling out on launch day and becoming one of modern beauty’s most recognizable products.

One of the most striking parts of this interview Marianna Hewitt Summer Fridays is how she explains the viral rise of the Jet Lag Mask…

Its minimal aesthetic, soothing formula, and easy-to-love philosophy made it a hit across continents.
It sparked a shift in the beauty industry where ease, softness, and sensorial luxury finally took center stage.

Marianna explains how she navigated the pressure that followed, how she avoided being the “one-product brand,” and what she learned about what the beauty community truly wants today.

The Jet Lag Mask didn’t just sell — it sold out.

Day one.
Worldwide.

Another milestone in the brand’s story is the Lip Butter Balm — a product that didn’t just sell, but reshaped an entire category.

It turned lip care from a basic staple into an object of desire.
It became a global bestseller.

And it solidified Summer Fridays as a brand capable of elevating the everyday, making small gestures feel luxurious and modern.

One of the most surprising anecdotes is Marianna’s role in creating the first viral Erewhon smoothie.
Yes — before everyone had one, hers set the trend.

This collaboration wasn’t just about food.
It became a cultural moment, showing how digital influence can shape real-world behaviors.
It even changed parts of Summer Fridays’ business model by bridging online storytelling with offline experience.

Today, Summer Fridays is sold worldwide.
But the brand hasn’t lost its softness, its intimacy, its community-first DNA.

Marianna shares how she continues to stay close to her audience despite millions of followers, how she and Lauren built trust as co-founders, and why staying curious is one of her biggest strengths.

Beyond the story of a product, this conversation reveals the foundations of a brand that managed to turn community into culture, intuition into innovation, and storytelling into global influence.

Marianna Hewitt embodies everything Visionary Minds celebrates: creativity, purpose, balance, ambition, softness, and vision.

This episode is more than a conversation.
It’s the portrait of a woman who turned intuition into innovation, community into culture, and a simple idea into a global beauty movement.

Visionary Minds is a podcast by Dix Sept Paris, a communication agency specialized in luxury and beauty.

Each episode builds a bridge between Paris and the U.S., giving voice to founders, creatives, and visionaries who are shaping culture and redefining what it means to create with purpose.

Because it reveals what few leaders dare to share:

• • The behind-the-scenes of major strategic decisions in the world of luxury,

  • The lessons drawn from twenty-five years of international leadership,

  • And an inspiring vision for the future of Maisons — balancing heritage and modernity.