The UAE has become one of the most dynamic beauty markets in the world — a region where innovation meets cultural heritage, and where new brands can scale faster than almost anywhere else.
In this rapidly evolving ecosystem, founders and investors increasingly seek global partners capable of shaping brands with depth, identity, and long-term desirability.

This is why many turn to Dix Sept Paris, a creative house supporting visionary founders who want to create a beauty brand in the UAE that resonates locally and internationally.

According to BeautyMatter, the Middle East & North Africa beauty market is projected to reach $60 billion by 2025, with the UAE and Saudi Arabia driving the majority of growth.

Vogue Business calls the Emirates “one of the most influential beauty capitals of tomorrow,” citing:

• a young, wealthy, beauty-obsessed population

• social media leadership (top TikTok & Instagram engagement globally)

• a booming luxury retail ecosystem

• a new wave of GCC-led beauty founders

• a growing appetite for niche, culturally grounded brands

The UAE is no longer following global beauty trends — it is shaping them.

To create a beauty brand that succeeds in the UAE, you must understand its distinct audience:

1. Young and ultra-connected

Consumers under 35 make up the majority of spenders.

2. Beauty-forward and ingredient-aware

Product performance matters — especially in climate-specific conditions.

3. Culturally rooted

Brands that honor Gulf identity win trust and loyalty.

4. Social-first

Visual storytelling and micro-content drive desirability.

5. Luxury-driven

Even mass or premium brands must feel elevated and intentional.

This requires cultural fluency and luxury craftsmanship — two pillars of the Dix Sept Paris methodology.

The future of UAE beauty is not just aesthetic — it is meaning-driven.

A compelling beauty brand in the UAE must express:

• a cultural truth

• a founder’s story

• a precise territory (desert botanicals, Gulf ritual heritage, high-performance beauty…)

• a strong values system (clean beauty, transparency, sustainability)

• a purpose that elevates identity

Consumers in Dubai and Abu Dhabi expect brands to stand for something real — not surface-level marketing.

The UAE has its own visual language:

• architectural minimalism (Louvre Abu Dhabi, Museum of the Future)

• desert modernism (neutral tones, textures, softness)

• refined luxury codes (elegance > ostentation)

• editorial beauty sophistication Your brand identity must align with these aesthetic expectations while retaining global appeal.

At Dix Sept Paris, we design beauty brands that feel: polished, culturally relevant, globally scalable, visually timeless. This is where Parisian artistry becomes a true differentiator.

Performance in UAE climate is non-negotiable.

Formulas must be:

• sweat-proof

• humidity-resistant

• long-wearing

• hydrating without heaviness

• gentle but highly effective

• adapted to desert skin needs

Brands like Asteri (Saudi) and Shiffa (UAE) are succeeding because they understand regional conditions.
This is essential for any founder wanting to create a beauty brand in the UAE.

Beauty communication in the UAE is a craft in itself:

• narrative storytelling

• ritual-driven imagery

• model diversity that reflects Gulf beauty

• cinematic textures

• an elevated editorial tone

• strong digital PR

• influencer ecosystems (Dubai, Riyadh, Kuwait City)

A Luxury Communication Agency in Dubai, such as Dix Sept Paris, brings all these elements together with a high-end Parisian touch.

A successful beauty brand launch in the UAE requires:

• A retail strategy: Sephora, Faces, Bloomingdale’s, or a DTC-first approach.

• A hero product: A signature item that embodies the brand’s promise.

• A strong influencer program: Gulf beauty creators drive massive ROI.

• Experiential activations: Pop-ups, immersive sets, premium events.

• A clear expansion roadmap: Saudi Arabia is typically step 2, followed by Kuwait and Oman.

Beauty brands that plan for regional scalability from day one outperform those who react too late.

When we create beauty brands for the Gulf, our process blends:

• Parisian creative direction

• Gulf cultural insight

• luxury editorial codes

• digital-first storytelling

• global scalability

• sustainability & responsible production

We don’t just create beauty brands —
we build beauty houses, designed for longevity and desirability.

The UAE is shaping the next generation of global beauty.
To succeed in this region, brands must combine purpose, cultural nuance, aesthetic excellence, and digital mastery.

Founders who want to create a beauty brand in the UAE need creative partners who understand both the sophistication of the Gulf and the creative heritage of Paris.

That is where Dix Sept Paris stands.