Bryony Deery – Building A Global Wellness Brand
From Personal Practice To Cultural Positioning
In this episode of Visionary Minds, Bryony Deery shares how she built a global wellness brand from a deeply personal starting point. What began as a recovery practice after a car accident evolved into Pilates by Bryony — a digital platform that transformed discipline into ritual and community into strategy. Beyond fitness, this is a case study in brand positioning: how authenticity can become a competitive advantage in a saturated wellness market.
“If you’re not able to do it right, sometimes you need to take a step back.”
Community First: A Brand Strategy That Scales
We explore how Bryony scaled from intimate Zoom classes to a premium digital ecosystem including an app, live programs, retreats, and a matcha brand. At the core of her growth is a clear principle: community first. Rather than chasing trends or virality, she focused on loyalty, retention, and long-term value. For founders in luxury and beauty, her trajectory offers a powerful reminder that sustainable growth is built on trust, not noise.
Wellness Meets Luxury
Bryony’s partnership with Dior reflects a broader cultural shift: luxury is increasingly aligning with well-being. In a market where premium brands are redefining aspiration through experience and inner balance, wellness has become a new language of luxury. We discuss how to collaborate with heritage houses without diluting identity — and how to translate a digital wellness brand into a high-end, experiential environment.
Growth, Integrity And Long-Term Vision
At a pivotal moment in her career, Bryony chose to step back from her podcast after becoming a mother — a decision that speaks to modern leadership and strategic clarity. This episode goes beyond wellness trends to unpack brand integrity, founder mindset, hiring lessons, and the discipline required to scale without losing essence. A must-listen for entrepreneurs, luxury and beauty leaders, and anyone building a brand designed to last.
Visionary Minds &
Dix Sept Paris
Visionary Minds is a podcast produced by Dix Sept Paris, a creative agency specialized in luxury and beauty. Through conversations with industry leaders, we explore the ideas, cultural dynamics, and creative frameworks shaping the future of luxury — providing brands and decision-makers with ongoing insight into the evolving landscape of clean luxury beauty.
Our mission is to create a space for dialogue with those redefining their industries, while offering strategic inspiration for brands, creatives, and executives navigating a rapidly shifting market.
We collaborate with houses such as Chloé, alongside other key players shaping the future of luxury and beauty, supporting them in crafting narratives that resonate internationally.
