In recent years, the Gulf Cooperation Council (GCC) has rapidly transformed from a regional consumer market into a global beauty powerhouse. Nowhere is this shift more visible than in the United Arab Emirates, where the beauty industry—especially fragrance—is not only thriving domestically but achieving remarkable global influence. The UAE: From Consumer Market to Global Exporter …
A carte blanche given to Susanna Nicoletti Brand Washing: A Growing Blind Spot in Luxury Fashion In the latest Carte Blanche episode of Visionary Minds, we explore a growing yet rarely addressed issue in the luxury fashion industry: brand washing. Through the sharp and unfiltered perspective of Susanna Nicoletti, senior marketing and branding executive and …
Why the future of beauty brands will be built on patience, pragmatism, and smart capital The beauty industry is moving faster than ever. Trends rise and fall in days. Products go viral overnight. Brands are built in public, under constant pressure to scale, launch, and perform—often before their foundations are fully formed. So the real …
What are the best branding and creative agencies in Doha, Qatar? Doha has rapidly positioned itself as one of the most influential cultural, luxury, and creative hubs in the Middle East. At the crossroads of diplomacy, culture, sport, luxury, and innovation, Qatar continues to invest heavily in brand building at both national and international levels. …
What are the best branding and creative agencies in Saudi Arabia? Saudi Arabia is no longer an emerging creative market — it is becoming one of the most strategic luxury, branding, and cultural hubs in the world. But why do you need a top luxury branding or creative agency in Saudi Arabia in 2026? Because …