K-Beauty After Hypergrowth: What It Takes to Win Today The beauty industry is entering a new era. K-Beauty, once defined by speed, novelty, and viral innovation, has matured into a global force. Its codes are now universal, its textures instantly recognizable, and its launches copied at lightning speed. In this new landscape, the question is …
From Personal Practice To Cultural Positioning In this episode of Visionary Minds, Bryony Deery shares how she built a global wellness brand from a deeply personal starting point. What began as a recovery practice after a car accident evolved into Pilates by Bryony — a digital platform that transformed discipline into ritual and community into strategy. …
In recent years, the Gulf Cooperation Council (GCC) has rapidly transformed from a regional consumer market into a global beauty powerhouse. Nowhere is this shift more visible than in the United Arab Emirates, where the beauty industry—especially fragrance—is not only thriving domestically but achieving remarkable global influence. The UAE: From Consumer Market to Global Exporter …
A carte blanche given to Susanna Nicoletti Brand Washing: A Growing Blind Spot in Luxury Fashion In the latest Carte Blanche episode of Visionary Minds, we explore a growing yet rarely addressed issue in the luxury fashion industry: brand washing. Through the sharp and unfiltered perspective of Susanna Nicoletti, senior marketing and branding executive and …
Why the future of beauty brands will be built on patience, pragmatism, and smart capital The beauty industry is moving faster than ever. Trends rise and fall in days. Products go viral overnight. Brands are built in public, under constant pressure to scale, launch, and perform—often before their foundations are fully formed. So the real …
In this episode of Visionary Minds, we sit down with Aila Morin, Chief Marketing Officer of MERIT Beauty, the minimalist beauty brand that has taken the U.S. by storm — and is now expanding worldwide. Together, we dive deep into brand building, creative strategy, and international expansion, exploring what it takes for a digital-native beauty …
In a landscape where clean luxury beauty increasingly shape the future of the industry, conversations with pioneers become essential. This new Carte Blanche episode of Visionary Minds, produced by Dix Sept Paris, offers rare clean luxury beauty insights and invites one of the most influential figures — Tata Harper — to share her perspective in complete freedom. With no script and …
If there is one story that perfectly illustrates how intuition, community, and culture can shape a global beauty phenomenon, it’s the journey of Marianna Hewitt, co-founder of Summer Fridays.In this interview Marianna Hewitt Summer Fridays, recorded live from Los Angeles, we explore the “aha moment” that sparked the brand, the rise of the iconic Jet …
What does it take to keep a 100-year-old brand at the cutting edge of culture?In this episode of Visionary Minds, Wilfried sits down with Trisha Ayyagari, Global Brand President of Maybelline New York, for a conversation about resilience, reinvention, and the future of beauty. From its roots in New York City to its presence in over 120 countries, …
How to Build a Luxury Brand Community: From 0 to 1.2M Followers?What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling …