What could the world of communication look like in the era of artificial intelligence? Credit: @Artdir.ai Artificial Intelligence. It’s the topic everyone is talking about in 2023. Touted as a revolution whose full implications are yet to be understood, AI fascinates, intrigues, and, though not yet central to our existence, is already at the heart …

Can brands still take their time? In 2023, more than ever, everything is moving extremely fast: information, ideas, trends. This is the age of instantaneity.This naturally has consequences for consumers, who are more demanding, more impatient, more volatile. But it also has consequences for brands, which are forced to multiply their efforts, double down on …

What is the future of fashion? Fashion facing its responsibilities. According to a study by IFM x Première Vision conducted in 2022, 65% of French people had purchased an eco-responsible fashion item in the past 12 months. And the main reason cited by those who did not is the lack of information. The desire for …

How can social selling reinvent e-commerce? We’ve discussed this in several episodes of this podcast, especially the last one, but our society is going through numerous crises of trust. Crises of trust in institutions, in politics, or even in the media. More than ever, and this is not new, French people are looking for figures …

What are the challenges of advertising in 2023? The economic crisis, trust issues, environmental challenges, and everyone's role in addressing them; the liberation of women's voices; our relationship to work and, more importantly, to working hours; and the impact of technology on our lifestyles, to name a few, are all topics that permeate society as …

How the alcoholic beverages group Pernod Ricard offers a non-alcoholic solution in response to Dry January and new lifestyles? “Without alcohol, the party is better.” We've all heard this phrase, but perhaps fewer of us have believed it.And yet, sobriety is on everyone’s lips, not only for discussions about energy consumption and climate change but …

Alexandre Cattier (Cellar Master at Cattier Champagne House) shares his strategy and vision on the success of Armand de Brignac Champagne Entrepreneurship is often said to be an adventure! But for every success story, how many failures are there? For every great story that starts in a garage, how many projects are abandoned? The reality …

Luxury Brands: What is the Impact of the War in Ukraine on this Sector? Eric Briones (Darkplanneur) shares his insights on the impact of the Ukrainian conflict on the luxury industry. This has been a recurring theme in the world of communication and in our podcasts for several months. A subject that often finds itself …

Fragrances in the Era of Naturality  What brand strategy for fragrances?We hear a lot about organic products, naturality, clean beauty, committed, responsible, ethical brands. Buzzwords that sometimes risk becoming empty. They have flooded marketing studies and pushed fragrance brands to place them at the heart of their strategy. Especially as consumers, guided by influencers or …