What does it take to keep a 100-year-old brand at the cutting edge of culture?In this episode of Visionary Minds, Wilfried sits down with Trisha Ayyagari, Global Brand President of Maybelline New York, for a conversation about resilience, reinvention, and the future of beauty. From its roots in New York City to its presence in over 120 countries, …
How to Build a Luxury Brand Community: From 0 to 1.2M Followers?What does it really take to build a community that sticks — not just follows? In this powerful first Carte Blanche of the summer, Sophie Blowfield, former brand and social strategist at Charlotte Tilbury, Hourglass, Alo Yoga and more, reveals the mindset behind scaling …
In a world where diversity budgets are shrinking, inclusive language is under attack, and political pressure is rising — can brands still afford to stand by their values? In this exclusive episode, we sit down with Angela Guy, former Chief Diversity, Equity & Inclusion Officer at L’Oréal North America, and current global advisor for the …
Travel, travel: a new world to conquer for tourism players. What is the future of tourism for Club Med? The tourism industry, like all others, is facing numerous upheavals. On one hand, the pandemic and lockdowns have sparked a desire for freedom, wide-open spaces, and discovery. On the other hand, environmental concerns, desires for simplicity, …
LISTEN TO THE EPISODE → Telmont: An Activist and Uncompromising Champagne House.
What could the world of communication look like in the era of artificial intelligence? Credit: @Artdir.ai Artificial Intelligence. It’s the topic everyone is talking about in 2023. Touted as a revolution whose full implications are yet to be understood, AI fascinates, intrigues, and, though not yet central to our existence, is already at the heart …
Can brands still take their time? In 2023, more than ever, everything is moving extremely fast: information, ideas, trends. This is the age of instantaneity.This naturally has consequences for consumers, who are more demanding, more impatient, more volatile. But it also has consequences for brands, which are forced to multiply their efforts, double down on …
What is the future of fashion? Fashion facing its responsibilities. According to a study by IFM x Première Vision conducted in 2022, 65% of French people had purchased an eco-responsible fashion item in the past 12 months. And the main reason cited by those who did not is the lack of information. The desire for …
How can social selling reinvent e-commerce? We’ve discussed this in several episodes of this podcast, especially the last one, but our society is going through numerous crises of trust. Crises of trust in institutions, in politics, or even in the media. More than ever, and this is not new, French people are looking for figures …
What are the challenges of advertising in 2023? The economic crisis, trust issues, environmental challenges, and everyone's role in addressing them; the liberation of women's voices; our relationship to work and, more importantly, to working hours; and the impact of technology on our lifestyles, to name a few, are all topics that permeate society as …